Full Circle vs Oxo:Which is more popular by branded search?

Name: Full Circle vs Oxo: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Full Circle had more branded searches than Oxo among toilet brush brands worldwide. Full Circle was estimated to have 74K branded searches compared to Oxo’s 260, and held a 25.6% Share of Search versus Oxo’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among toilet brush brands worldwide in August 2026Which is more popular in search, Full Circle or Oxo?

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Which is more popular in search, Full Circle or Oxo?

Compare the toilet brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Full Circle and Oxo among toilet brush brands worldwide, by month

Month	Joseph Joseph	Full Circle	Simplehuman	Croydex	Oxo	Minky
Oct 2025	50.6%	27.7%	18.5%	3%	0.1%	0.05%
Nov 2025	56%	20.5%	20.5%	2.8%	0.11%	0.04%
Dec 2025	57.3%	14.1%	25.7%	2.8%	0.11%	0.02%
Jan 2026	53.5%	19.6%	24%	2.6%	0.19%	0.05%
Feb 2026	51.3%	23%	23%	2.5%	0.1%	0.1%
Mar 2026	53.6%	19.6%	24%	2.6%	0.1%	0.06%
Apr 2026	51.6%	23.1%	23.1%	2.1%	0.1%	0.04%
May 2026	43.9%	29.6%	24.2%	2.2%	0.13%	0.04%
Jun 2026	46%	30.9%	20.7%	2.3%	0.11%	0.04%
Jul 2026	46.5%	25.6%	25.6%	2.3%	0.11%	0.04%
Aug 2026	46.8%	25.6%	25.6%	1.9%	0.09%	0.04%
Sep 2026	—	—	—	—	—	—

How has the Full Circle and Oxo comparison changed over the last 12 months?

3 findings

Full Circle was ahead of Oxo in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Full Circle’s estimated Share of Search among toilet brush brands worldwide moved from 27.7% to 25.6%, and its estimated monthly branded searches held steady at 74K.
Across the 11 months ending August 2026, Oxo’s estimated Share of Search among toilet brush brands worldwide moved from 0.1% to 0.09%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for toilet brush brands worldwide in August 2026?

0 changes

Neither Full Circle nor Oxo moved beyond provider rounding among toilet brush brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Full Circle’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.