Joseph Joseph vs Simplehuman:Which is more popular by branded search?

Name: Joseph Joseph vs Simplehuman: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Joseph Joseph had more branded searches than Simplehuman among toilet brush brands worldwide. Joseph Joseph was estimated to have 135K branded searches compared to Simplehuman’s 74K, and held a 46.8% Share of Search versus Simplehuman’s 25.6%. These are worldwide searches for English-language branded terms.

Share of Search among toilet brush brands worldwide in August 2026Which is more popular in search, Joseph Joseph or Simplehuman?

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Which is more popular in search, Joseph Joseph or Simplehuman?

Compare the toilet brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Joseph Joseph and Simplehuman among toilet brush brands worldwide, by month

Month	Joseph Joseph	Full Circle	Simplehuman	Croydex	Oxo	Minky
Oct 2025	50.6%	27.7%	18.5%	3%	0.1%	0.05%
Nov 2025	56%	20.5%	20.5%	2.8%	0.11%	0.04%
Dec 2025	57.3%	14.1%	25.7%	2.8%	0.11%	0.02%
Jan 2026	53.5%	19.6%	24%	2.6%	0.19%	0.05%
Feb 2026	51.3%	23%	23%	2.5%	0.1%	0.1%
Mar 2026	53.6%	19.6%	24%	2.6%	0.1%	0.06%
Apr 2026	51.6%	23.1%	23.1%	2.1%	0.1%	0.04%
May 2026	43.9%	29.6%	24.2%	2.2%	0.13%	0.04%
Jun 2026	46%	30.9%	20.7%	2.3%	0.11%	0.04%
Jul 2026	46.5%	25.6%	25.6%	2.3%	0.11%	0.04%
Aug 2026	46.8%	25.6%	25.6%	1.9%	0.09%	0.04%
Sep 2026	—	—	—	—	—	—

How has the Joseph Joseph and Simplehuman comparison changed over the last 12 months?

3 findings

Joseph Joseph was ahead of Simplehuman in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide moved from 50.6% to 46.8%, and its estimated monthly branded searches held steady at 135K.
Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among toilet brush brands worldwide moved from 18.5% to 25.6%, and its estimated monthly branded searches moved from 49.5K to 74K.

How did search popularity change for toilet brush brands worldwide in August 2026?

2 changes

Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide has gained ground for 3 months in a row, from 43.9% to 46.8% in August 2026.
Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Joseph Joseph’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.