Brandwave

How popular isSimplehuman in search?

In August 2026, there were an estimated 74K branded searches for Simplehuman worldwide which is up 49.5% over the last 11 months. Simplehuman holds 25.6% estimated Share of Search among toilet brush brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Joseph Joseph46.8%
  2. Full Circle25.6%
  3. Simplehuman25.6%
  4. Croydex1.9%
  5. Oxo0.09%
  6. Minky0.04%
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Which toilet brush brands compete with Simplehuman?

Simplehuman against toilet brush brands worldwide, by month

Share of Search by month for Joseph Joseph, Full Circle, Simplehuman. The figures are in the table below the chart.

View monthly share of search table
MonthJoseph JosephFull CircleSimplehumanCroydexOxoMinky
Oct 202550.6%27.7%18.5%3%0.1%0.05%
Nov 202556%20.5%20.5%2.8%0.11%0.04%
Dec 202557.3%14.1%25.7%2.8%0.11%0.02%
Jan 202653.5%19.6%24%2.6%0.19%0.05%
Feb 202651.3%23%23%2.5%0.1%0.1%
Mar 202653.6%19.6%24%2.6%0.1%0.06%
Apr 202651.6%23.1%23.1%2.1%0.1%0.04%
May 202643.9%29.6%24.2%2.2%0.13%0.04%
Jun 202646%30.9%20.7%2.3%0.11%0.04%
Jul 202646.5%25.6%25.6%2.3%0.11%0.04%
Aug 202646.8%25.6%25.6%1.9%0.09%0.04%
Sep 2026——————

  1. 1.Joseph Joseph

    46.8%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  2. 2.Full Circle

    25.6%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  3. 3.Simplehuman

    25.6%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Croydex

    1.9%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Oxo

    0.09%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Minky

    0.04%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Simplehuman and its closest rivals

How has branded search demand for Simplehuman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Simplehuman worldwide rose from 49.5K to 74K.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among toilet brush brands worldwide increased from 18.5% to 25.6%.
  • Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among toilet brush brands worldwide peaked at 25.7% in December 2025 and was lowest at 18.5% in October 2025.

How did search popularity change for toilet brush brands worldwide in August 2026?

  1. Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide has gained ground for 3 months in a row, from 43.9% to 46.8% in August 2026.

  2. Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026.

  3. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

Where does Simplehuman compete?

Simplehuman is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bin liner brands3rd of 68.3%Show ranking
Soap dispenser brands5th of 68.7%Show ranking
Toilet brush brands3rd of 625.6%Shown above
Makeup mirror brands1st of 643.4%Show ranking

How is Simplehuman measured?

Brandwave collects information about searches that people make online using Simplehuman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • simplehuman

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How the Brand Demand Index is measured

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