Brandwave

How popular isRubbermaid?

In September 2026, people searched for Rubbermaid by name about 53,100 times worldwide, a 17.2% decrease from the previous year. These searches made up 15.5% of all global trash can brand searches, placing Rubbermaid third out of six brands. When we asked both ChatGPT and Google AI Overviews about trash can brands, Rubbermaid appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Rubbermaid is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. BrabantiaShare of searches 34.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Joseph JosephShare of searches 34.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RubbermaidShare of searches 15.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. SimplehumanShare of searches 15.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. iTouchlessShare of searches 0.18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+1 more

Rubbermaid website (opens in a new tab)

Follow Rubbermaid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top trash can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rubbermaid was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rubbermaid is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplehuman1st
  2. Rubbermaid2nd
  3. Brabantia3rd
  4. iTouchless4th
  5. Joseph Joseph–
  6. Munchkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simplehuman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iTouchless2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trash can brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which trash can brands compete with Rubbermaid?

Rubbermaid against trash can brands worldwide, by month

Share of searches by month for Brabantia, Joseph Joseph, Rubbermaid, Simplehuman. The figures are in the table below the chart.

View monthly share of searches table
MonthBrabantiaJoseph JosephRubbermaidSimplehumaniTouchlessMunchkin
Oct 202526.9%40.2%18%14.7%0.18%0.03%
Nov 202527.7%41.6%15.2%15.2%0.18%0.03%
Dec 202523.1%42.2%15.5%18.9%0.23%0.02%
Jan 202626.8%40.2%14.7%18%0.21%0.03%
Feb 202630.9%38%13.9%17%0.17%0.03%
Mar 202634.5%34.5%15.4%15.4%0.18%0.04%
Apr 202630%36.8%16.5%16.5%0.16%0.02%
May 202636.8%30%16.5%16.5%0.16%0.02%
Jun 202630.1%36.6%16.5%16.5%0.2%0.04%
Jul 202633.3%33.3%15%18.3%0.18%0.03%
Aug 202633.3%33.3%14.9%18.3%0.18%0.04%
Sep 202634.4%34.4%15.5%15.5%0.18%0.03%

  1. 1.Brabantia

    34.4%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share +1.1 points.

  2. 2.Joseph Joseph

    34.4%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +1.1 points.

  3. 3.Rubbermaid

    15.5%

    Moved from 4th to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.6 points.

  4. 4.Simplehuman

    15.5%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -33.1% vs prior month. Share -2.8 points.

  5. 5.iTouchless

    0.18%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

  6. 6.Munchkin

    0.03%

    Held 6th. 110 estimated branded searches, -35.3% vs prior month. Share 0 points.

Compare popularity between Rubbermaid and its closest rivals

Every comparison with Rubbermaid

36 comparisons

How has branded search demand for Rubbermaid changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rubbermaid worldwide fell from 64.1K to 53.1K.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among trash can brands worldwide decreased from 18% to 15.5%.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among trash can brands worldwide peaked at 18% in October 2025 and was lowest at 13.9% in February 2026.

How did search popularity change for trash can brands worldwide in September 2026?

5 changes

  1. In September 2026, Rubbermaid overtook Simplehuman to rank 3rd among trash can brands worldwide, with 15.5% of the searches.

  2. In September 2026, Brabantia gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.

  3. In September 2026, Joseph Joseph gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.

  4. In September 2026, Simplehuman lost share of searches among trash can brands worldwide, from 18.3% to 15.5%.

  5. Estimated monthly branded searches for Munchkin worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are Rubbermaid’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rubbermaid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rubbermaid
  • rubbermaid mop

Do you work for Rubbermaid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rubbermaid compete?

Rubbermaid is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food storage container brands8th of 82.4%Show ranking
Power scrubber brands6th of 63%Show ranking
Mop brands8th of 80.35%Show ranking
Cleaning tool brands6th of 105%Show ranking
Trash can brands3rd of 615.5%Shown above
Dish drainer brands3rd of 415.5%Show ranking
Meal prep containers brands3rd of 717.3%Show ranking
Storage shed brands3rd of 620%Show ranking
Creator with pink hair and a pink jacket

Is Rubbermaid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free