Brandwave

HOTO vs Rubbermaid:Which is more popular?

In September 2026, HOTO had more branded searches than Rubbermaid among power scrubber brands worldwide. HOTO had about 60,500 branded searches, while Rubbermaid had 49,500. HOTO made up 3.7% of all power scrubber brand searches we track, and Rubbermaid accounted for 3%. When we asked ChatGPT and Google AI Overviews about power scrubber brands, HOTO and Rubbermaid each appeared in four of the five answers. HOTO was mentioned before Rubbermaid in four out of five answers.

Among power scrubber brands worldwide in September 2026

Who do people search for more?

HOTO, about 22% more searches than Rubbermaid

HOTO 60.5K searchesRubbermaid 49.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

HOTO in 4 of 5Rubbermaid in 4 of 5

Who does AI recommend more?

HOTO, named ahead of Rubbermaid in 4 of 5 answers

HOTO first in 4Rubbermaid first in 1

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Top power scrubber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HOTO was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rubbermaid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HOTO was listed before Rubbermaid in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. HOTO2nd
  3. Rubbermaid3rd
  4. Dremel4th
  5. Black+Decker–
  6. Clorox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOTO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dremel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clorox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power scrubber brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is HOTO or Rubbermaid more popular in search?

This chart shows how often people search Google for HOTO and Rubbermaid by name. Each line represents a brand's share of searches for all six power scrubber brands we track, month by month, from English-language searches worldwide.

HOTO and Rubbermaid among power scrubber brands worldwide, by month

Share of searches by month for HOTO, Rubbermaid. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiDremelBlack+DeckerCloroxHOTORubbermaid
Oct 202540%28.1%15.3%10.3%2.5%3.8%
Nov 202548%23.5%14.1%8.6%2.6%3.2%
Dec 202544.4%26.6%14.5%8%2.9%3.6%
Jan 202642%27.6%13.5%10.1%3%3.7%
Feb 202641.4%27.2%14.8%10%3%3.7%
Mar 202645.5%26.2%12.8%9.6%2.4%3.5%
Apr 202647.6%22.4%13.4%10%3%3.7%
May 202645.9%24.7%14.8%9%2.2%3.3%
Jun 202650.2%21.1%14.1%9.5%2.3%2.8%
Jul 202645.9%23.6%14.1%10.6%2.6%3.2%
Aug 202643.1%27.1%13.3%9.9%3%3.6%
Sep 202640.2%27.4%13.4%12.2%3.7%3%

How has the HOTO and Rubbermaid comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: HOTO took it in September 2026.
  • Across the 12 months ending September 2026, HOTO’s share of searches among power scrubber brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among power scrubber brands worldwide moved from 3.8% to 3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for power scrubber brands worldwide in September 2026?

2 changes

  1. In September 2026, HOTO overtook Rubbermaid to rank 5th among power scrubber brands worldwide, with 3.7% of the searches.

  2. In September 2026, Rubbermaid lost share of searches among power scrubber brands worldwide, from 3.6% to 3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HOTO’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HOTO

1 branded search term

  • hoto

Rubbermaid

1 branded search term

  • rubbermaid

How the Brand Demand Index is measured

Other head-to-heads among power scrubber brands

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