Libman vs Rubbermaid:Which is searched more?
In September 2026, Rubbermaid had more branded searches than Libman among cleaning tool brands worldwide. Rubbermaid had about 49,500 branded searches, while Libman had 9,900. Rubbermaid made up 5% of all cleaning tool brand searches we track, and Libman accounted for 1%. These are worldwide searches for English-language branded terms.
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Is Libman or Rubbermaid more popular in search?
Compare the mop, broom and cleaning tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rubbermaid, Libman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swiffer | Scotch-Brite | Vileda | Brabantia | OXO | Rubbermaid | Bona | O-Cedar | Oates | Libman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 20.6% | 9.3% | 13.8% | 6.2% | 3.4% | 2.3% | 1.2% | 1% |
| Nov 2025 | 20.5% | 16.8% | 20.5% | 11.2% | 16.8% | 6.2% | 3.4% | 2.3% | 1.5% | 1% |
| Dec 2025 | 21.6% | 17.8% | 21.6% | 9.7% | 14.5% | 6.5% | 3.6% | 1.9% | 1.6% | 1.1% |
| Jan 2026 | 24.5% | 16.5% | 20% | 11% | 13.5% | 6% | 4% | 1.8% | 1.5% | 1.2% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 12% | 12% | 5.4% | 4.4% | 2% | 1.3% | 1.3% |
| Mar 2026 | 21% | 17.2% | 21% | 14.1% | 11.5% | 6.3% | 4.2% | 1.9% | 1.5% | 1.3% |
| Apr 2026 | 22.5% | 18.5% | 18.5% | 12.3% | 12.3% | 6.8% | 4.5% | 2% | 1.4% | 1.1% |
| May 2026 | 22.1% | 18.1% | 18.1% | 14.8% | 12.1% | 6.7% | 3.6% | 2% | 1.3% | 1.1% |
| Jun 2026 | 23.6% | 19.4% | 19.4% | 10.6% | 12.9% | 5.8% | 3.9% | 1.7% | 1.7% | 0.95% |
| Jul 2026 | 23% | 18.9% | 18.9% | 12.6% | 12.6% | 5.7% | 3.8% | 2.1% | 1.4% | 1.1% |
| Aug 2026 | 24.8% | 20.3% | 16.7% | 13.6% | 11.1% | 6.1% | 3.3% | 1.8% | 1.2% | 1% |
| Sep 2026 | 24.8% | 20.2% | 20.2% | 11.1% | 11.1% | 5% | 3.3% | 1.8% | 1.5% | 1% |
How has the Libman and Rubbermaid comparison changed over the last 12 months?
3 findings
- Rubbermaid was ahead of Libman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Libman’s share of searches among cleaning tool brands worldwide held steady at 1%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among cleaning tool brands worldwide moved from 6.2% to 5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for cleaning tool brands worldwide in September 2026?
1 change
In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Libman’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Libman
1 branded search term
- libman
Rubbermaid
1 branded search term
- rubbermaid
Other head-to-heads among cleaning tool brands
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