How popular isLibman in search?
In September 2026, people searched for Libman by name about 9,900 times worldwide, about the same as the previous year. These searches made up 1% of all global cleaning tool brand searches, placing Libman tenth out of ten brands. These are worldwide searches for English-language branded terms.
Swiffer24.8%
Scotch-Brite20.2%
Vileda20.2%
Brabantia11.1%
OXO11.1%
Rubbermaid5%
Bona3.3%
O-Cedar1.8%
Oates1.5%
Libman1%
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Which cleaning tool brands compete with Libman?
Share of searches by month for Swiffer, Scotch-Brite, Vileda, Brabantia, OXO, Rubbermaid, Bona, Libman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swiffer | Scotch-Brite | Vileda | Brabantia | OXO | Rubbermaid | Bona | O-Cedar | Oates | Libman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 20.6% | 9.3% | 13.8% | 6.2% | 3.4% | 2.3% | 1.2% | 1% |
| Nov 2025 | 20.5% | 16.8% | 20.5% | 11.2% | 16.8% | 6.2% | 3.4% | 2.3% | 1.5% | 1% |
| Dec 2025 | 21.6% | 17.8% | 21.6% | 9.7% | 14.5% | 6.5% | 3.6% | 1.9% | 1.6% | 1.1% |
| Jan 2026 | 24.5% | 16.5% | 20% | 11% | 13.5% | 6% | 4% | 1.8% | 1.5% | 1.2% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 12% | 12% | 5.4% | 4.4% | 2% | 1.3% | 1.3% |
| Mar 2026 | 21% | 17.2% | 21% | 14.1% | 11.5% | 6.3% | 4.2% | 1.9% | 1.5% | 1.3% |
| Apr 2026 | 22.5% | 18.5% | 18.5% | 12.3% | 12.3% | 6.8% | 4.5% | 2% | 1.4% | 1.1% |
| May 2026 | 22.1% | 18.1% | 18.1% | 14.8% | 12.1% | 6.7% | 3.6% | 2% | 1.3% | 1.1% |
| Jun 2026 | 23.6% | 19.4% | 19.4% | 10.6% | 12.9% | 5.8% | 3.9% | 1.7% | 1.7% | 0.95% |
| Jul 2026 | 23% | 18.9% | 18.9% | 12.6% | 12.6% | 5.7% | 3.8% | 2.1% | 1.4% | 1.1% |
| Aug 2026 | 24.8% | 20.3% | 16.7% | 13.6% | 11.1% | 6.1% | 3.3% | 1.8% | 1.2% | 1% |
| Sep 2026 | 24.8% | 20.2% | 20.2% | 11.1% | 11.1% | 5% | 3.3% | 1.8% | 1.5% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.8% | 246K | 0% | -0.1 points | |
| 2, held 2nd | 20.2% | 201K | 0% | -0.1 points | |
| 3, held 3rd | 20.2% | 201K | +21.8% | +3.6 points | |
| 4, held 4th | 11.1% | 110K | -18.5% | -2.6 points | |
| 5, held 5th | 11.1% | 110K | 0% | 0 points | |
| 6, held 6th | 5% | 49.5K | -18.2% | -1.1 points | |
| 7, held 7th | 3.3% | 33.1K | 0% | 0 points | |
| 8, held 8th | 1.8% | 18.1K | 0% | 0 points | |
| 9, held 9th | 1.5% | 14.8K | +22.3% | +0.3 points | |
| 10, held 10th | 1% | 9.9K | 0% | 0 points |
1.
Swiffer24.8%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.
20.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Vileda20.2%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +3.6 points.
11.1%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.6 points.
5.
OXO11.1%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
7.
Bona3.3%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
O-Cedar1.8%
Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Oates1.5%
Held 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
10.
Libman1%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Libman and its closest rivals
Every comparison with Libman
9 comparisons
How has branded search demand for Libman changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Libman worldwide held steady at 9.9K.
- Across the 12 months ending September 2026, Libman’s share of searches among cleaning tool brands worldwide held steady at 1%.
How did search popularity change for cleaning tool brands worldwide in September 2026?
6 changes
In September 2026, Vileda gained share of searches among cleaning tool brands worldwide, from 16.7% to 20.2%.
In September 2026, Brabantia lost share of searches among cleaning tool brands worldwide, from 13.6% to 11.1%.
In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%.
OXO’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 12.9% to 11.1% in September 2026.
Bona’s share of searches among cleaning tool brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
Estimated monthly branded searches for Oates worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are Libman’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Libman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- libman
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