Brabantia vs Rubbermaid:Which is more popular?
In September 2026, Brabantia had more branded searches than Rubbermaid among cleaning tool brands worldwide. Brabantia had about 110,000 branded searches, while Rubbermaid had 49,500. Brabantia made up 11.1% of all cleaning tool brand searches we track, and Rubbermaid accounted for 5%. When we asked ChatGPT and Google AI Overviews about cleaning tool brands, Rubbermaid appeared in four of the five answers and Brabantia in none.
Who do people search for more?
Brabantia, about 2 searches for every 1 for Rubbermaid
Who does AI mention more?
Rubbermaid, mentioned in 4 of 5 answers, Brabantia in 0
Who does AI recommend more?
Rubbermaid, the only one of the two named
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Top cleaning tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rubbermaid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brabantia did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
O-Cedar1st
OXO2nd- Rubbermaid3rd
Libman4th
Bona5th
Scotch-Brite6th
Vileda7th
Swiffer8th- Brabantia–
Oates–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swiffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scotch-Brite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bona2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleaning tool brands
5 answers
Asked ChatGPT
“Which cleaning tool brand should I buy?”
Asked ChatGPT
“What are the best cleaning tool brands?”
Asked ChatGPT
“What's the best cleaning tool brand for household cleaning?”
Searched Google, AI Overview
“best cleaning tools”
Searched Google, AI Overview
“mop brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Brabantia or Rubbermaid more popular in search?
This chart shows how often people search Google for Brabantia and Rubbermaid by name. Each line represents a brand's share of searches for all ten cleaning tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Brabantia, Rubbermaid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swiffer | Scotch-Brite | Vileda | Brabantia | OXO | Rubbermaid | Bona | O-Cedar | Oates | Libman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 20.6% | 9.3% | 13.8% | 6.2% | 3.4% | 2.3% | 1.2% | 1% |
| Nov 2025 | 20.5% | 16.8% | 20.5% | 11.2% | 16.8% | 6.2% | 3.4% | 2.3% | 1.5% | 1% |
| Dec 2025 | 21.6% | 17.8% | 21.6% | 9.7% | 14.5% | 6.5% | 3.6% | 1.9% | 1.6% | 1.1% |
| Jan 2026 | 24.5% | 16.5% | 20% | 11% | 13.5% | 6% | 4% | 1.8% | 1.5% | 1.2% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 12% | 12% | 5.4% | 4.4% | 2% | 1.3% | 1.3% |
| Mar 2026 | 21% | 17.2% | 21% | 14.1% | 11.5% | 6.3% | 4.2% | 1.9% | 1.5% | 1.3% |
| Apr 2026 | 22.5% | 18.5% | 18.5% | 12.3% | 12.3% | 6.8% | 4.5% | 2% | 1.4% | 1.1% |
| May 2026 | 22.1% | 18.1% | 18.1% | 14.8% | 12.1% | 6.7% | 3.6% | 2% | 1.3% | 1.1% |
| Jun 2026 | 23.6% | 19.4% | 19.4% | 10.6% | 12.9% | 5.8% | 3.9% | 1.7% | 1.7% | 0.95% |
| Jul 2026 | 23% | 18.9% | 18.9% | 12.6% | 12.6% | 5.7% | 3.8% | 2.1% | 1.4% | 1.1% |
| Aug 2026 | 24.8% | 20.3% | 16.7% | 13.6% | 11.1% | 6.1% | 3.3% | 1.8% | 1.2% | 1% |
| Sep 2026 | 24.8% | 20.2% | 20.2% | 11.1% | 11.1% | 5% | 3.3% | 1.8% | 1.5% | 1% |
How has the Brabantia and Rubbermaid comparison changed over the last 12 months?
3 findings
- Brabantia was ahead of Rubbermaid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among cleaning tool brands worldwide moved from 9.3% to 11.1%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among cleaning tool brands worldwide moved from 6.2% to 5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for cleaning tool brands worldwide in September 2026?
2 changes
In September 2026, Brabantia lost share of searches among cleaning tool brands worldwide, from 13.6% to 11.1%.
In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brabantia’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brabantia
1 branded search term
- brabantia
Rubbermaid
1 branded search term
- rubbermaid
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