Brandwave

How popular isBrabantia in search?

In August 2026, there were an estimated 135K branded searches for Brabantia worldwide which is up 49.2% over the last 11 months. Brabantia holds 9.7% estimated Share of Search among ironing boards worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips79.2%
  2. Brabantia9.7%
  3. Joseph Joseph9.7%
  4. Beldray0.87%
  5. Lakeland0.47%
  6. Minky<0.01%
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Where does Brabantia compete?

Brabantia is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ironing boards2nd of 69.7%Shown below
Bathroom accessory brands1st of 624.5%Show ranking
Compost caddy brands1st of 631.8%Show ranking
Towel rail brands1st of 631.9%Show ranking
Clothes airers2nd of 636.1%Show ranking
Laundry baskets1st of 640.1%Show ranking
Storage baskets1st of 648.9%Show ranking
Compost bins1st of 683.3%Show ranking

Which ironing boards compete with Brabantia?

Brabantia against ironing boards worldwide, by month

Share of Search by month for Philips, Brabantia, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBrabantiaJoseph JosephBeldrayLakelandMinky
Oct 202581.2%6.8%10.1%1.1%0.74%0.01%
Nov 202580.8%6.9%10.4%0.93%0.93%<0.01%
Dec 202583.3%5.4%9.9%0.6%0.73%<0.01%
Jan 202678.6%7.9%11.9%0.71%0.87%0.01%
Feb 202678.5%8.9%10.9%0.97%0.8%0.02%
Mar 202676.6%10.8%10.8%1.2%0.53%0.01%
Apr 202678.2%9.2%11.2%0.82%0.55%<0.01%
May 202677.7%11.5%9.4%0.85%0.46%<0.01%
Jun 202680.8%8%9.8%0.88%0.48%<0.01%
Jul 202681.8%8.5%8.5%0.77%0.42%<0.01%
Aug 202679.2%9.7%9.7%0.87%0.47%<0.01%
Sep 2026——————

  1. 1.Philips

    79.2%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -2.5 points.

  2. 2.Brabantia

    9.7%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  3. 3.Joseph Joseph

    9.7%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  4. 4.Beldray

    0.87%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Lakeland

    0.47%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Minky

    <0.01%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Brabantia and its closest rivals

How has branded search demand for Brabantia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Brabantia worldwide rose from 90.5K to 135K.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among ironing boards worldwide increased from 6.8% to 9.7%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among ironing boards worldwide peaked at 11.5% in May 2026 and was lowest at 5.4% in December 2025.
  • Across the 11 months ending August 2026, Brabantia rose from 3rd to 2nd among ironing boards worldwide.

How did search popularity change for ironing boards worldwide in August 2026?

  1. In August 2026, Brabantia gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%.

  2. In August 2026, Joseph Joseph gained estimated Share of Search among ironing boards worldwide, from 8.5% to 9.7%.

  3. In August 2026, Philips lost estimated Share of Search among ironing boards worldwide, from 81.8% to 79.2%.

  4. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.

  6. Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Brabantia measured?

Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • brabantia

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How the Brand Demand Index is measured

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