Brandwave

Amba vs Brabantia:Which is more popular?

In September 2026, Brabantia had more branded searches than Amba among towel rail brands worldwide. Brabantia had about 110,000 branded searches, while Amba had 720. Brabantia made up 13.2% of all towel rail brand searches we track, and Amba accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about towel rail brands, Amba appeared in all four answers and Brabantia in none.

Among towel rail brands worldwide in September 2026

Who do people search for more?

Brabantia, about 153 searches for every 1 for Amba

Brabantia 110K searchesAmba 720 searches

Who does AI mention more?

Amba, mentioned in every answer we collected

Amba in 4 of 4Brabantia in 0 of 4

Who does AI recommend more?

Amba, the only one of the two named

Amba first in 3Brabantia never named

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Top towel rail brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Amba appeared in all four answers. Brabantia did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Kohler2nd
  3. Delta Faucet3rd
  4. Amba4th
  5. Yamazaki–
  6. Brabantia–
  7. Household Essentials–
  8. InterDesign–
  9. Croydex–
  10. Umbra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amba4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Delta Faucet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamazaki0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Household Essentials0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Umbra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about towel rail brands

4 answers

  • Asked ChatGPT

    “Which towel rail brand should I buy?”

    1. 1Moen
    2. 2Kohler
    3. 3Delta Faucet
    4. 4Amba

  • Asked ChatGPT

    “What are the best towel rail brands?”

    1. 1Moen
    2. 2Kohler
    3. 3Delta Faucet
    4. 4Amba

  • Asked ChatGPT

    “What's the best towel rail brand for a bathroom?”

    1. 1Moen
    2. 2Kohler
    3. 3Delta Faucet
    4. 4Amba

  • Searched Google, AI Overview

    “bathroom towel rail”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heated towel rail”

    1. 1Amba

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amba or Brabantia more popular in search?

This chart shows how often people search Google for Amba and Brabantia by name. Each line represents a brand's share of searches for all ten towel rail brands we track, month by month, from English-language searches worldwide.

Amba and Brabantia among towel rail brands worldwide, by month

Share of searches by month for Brabantia, Amba. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerYamazakiBrabantiaMoenDelta FaucetHousehold EssentialsInterDesignCroydexAmbaUmbra
Oct 202544%16.2%10.8%13.2%13.2%0.79%0.79%0.97%0.09%<0.01%
Nov 202542.4%19%12.7%12.7%10.4%0.93%0.76%0.93%0.1%<0.01%
Dec 202539.6%21.7%11.9%11.9%11.9%1.1%0.71%1.1%0.17%<0.01%
Jan 202643%15.8%12.9%12.9%12.9%0.77%0.77%0.95%0.1%<0.01%
Feb 202638.4%17.2%14%14%14%0.69%0.69%0.84%0.13%<0.01%
Mar 202641.9%15.4%15.4%12.5%12.5%0.75%0.75%0.75%0.1%0.02%
Apr 202642.6%19.1%12.7%12.7%10.5%0.76%0.76%0.63%0.08%<0.01%
May 202638.1%17.1%17.1%13.9%11.4%0.83%0.83%0.68%0.07%<0.01%
Jun 202640.4%18.1%12.1%14.8%12.1%0.89%0.72%0.72%0.1%<0.01%
Jul 202639.4%17.7%14.4%14.4%11.9%0.71%0.71%0.71%0.08%<0.01%
Aug 202642.9%15.7%15.7%12.8%10.5%0.77%0.77%0.63%0.08%<0.01%
Sep 202644.2%16.2%13.2%13.2%10.9%0.79%0.79%0.65%0.09%<0.01%

How has the Amba and Brabantia comparison changed over the last 12 months?

3 findings
  • Brabantia was ahead of Amba in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amba’s share of searches among towel rail brands worldwide held steady at 0.09%, and its estimated monthly branded searches held steady at 720.
  • Across the 12 months ending September 2026, Brabantia’s share of searches among towel rail brands worldwide moved from 10.8% to 13.2%, and its estimated monthly branded searches moved from 90.5K to 110K.

How did search popularity change for towel rail brands worldwide in September 2026?

1 change

  1. In September 2026, Brabantia lost share of searches among towel rail brands worldwide, from 15.7% to 13.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amba’s and Brabantia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amba

1 branded search term

  • amba towel warmer

Brabantia

1 branded search term

  • brabantia

How the Brand Demand Index is measured

Other head-to-heads among towel rail brands

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