Brandwave

Brabantia vs iTouchless:Which is searched more?

In September 2026, Brabantia had more branded searches than iTouchless among trash can brands worldwide. Brabantia had about 110,000 branded searches, while iTouchless had 590. Brabantia made up 34.4% of all trash can brand searches we track, and iTouchless accounted for 0.18%. These are worldwide searches for English-language branded terms.

Share of searches among trash can brands worldwide in September 2026Is Brabantia or iTouchless more popular in search?
Brabantia34.4%110K searches
vs
iTouchless0.18%590 searches

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Is Brabantia or iTouchless more popular in search?

Compare the trash can brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Brabantia and iTouchless among trash can brands worldwide, by month

Share of searches by month for Brabantia, iTouchless. The figures are in the table below the chart.

View monthly share of searches table
MonthBrabantiaJoseph JosephRubbermaidSimplehumaniTouchlessMunchkin
Oct 202526.9%40.2%18%14.7%0.18%0.03%
Nov 202527.7%41.6%15.2%15.2%0.18%0.03%
Dec 202523.1%42.2%15.5%18.9%0.23%0.02%
Jan 202626.8%40.2%14.7%18%0.21%0.03%
Feb 202630.9%38%13.9%17%0.17%0.03%
Mar 202634.5%34.5%15.4%15.4%0.18%0.04%
Apr 202630%36.8%16.5%16.5%0.16%0.02%
May 202636.8%30%16.5%16.5%0.16%0.02%
Jun 202630.1%36.6%16.5%16.5%0.2%0.04%
Jul 202633.3%33.3%15%18.3%0.18%0.03%
Aug 202633.3%33.3%14.9%18.3%0.18%0.04%
Sep 202634.4%34.4%15.5%15.5%0.18%0.03%

How has the Brabantia and iTouchless comparison changed over the last 12 months?

3 findings
  • Brabantia was ahead of iTouchless in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brabantia’s share of searches among trash can brands worldwide moved from 26.9% to 34.4%, and its estimated monthly branded searches moved from 90.5K to 110K.
  • Across the 12 months ending September 2026, iTouchless’ share of searches among trash can brands worldwide held steady at 0.18%, and its estimated monthly branded searches held steady at 590.

How did search popularity change for trash can brands worldwide in September 2026?

1 change
  1. In September 2026, Brabantia gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brabantia’s and iTouchless’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brabantia

1 branded search term

  • brabantia

iTouchless

1 branded search term

  • itouchless

How the Brand Demand Index is measured

Other head-to-heads among trash can brands

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