Brabantia vs iTouchless:Which is searched more?
In September 2026, Brabantia had more branded searches than iTouchless among trash can brands worldwide. Brabantia had about 110,000 branded searches, while iTouchless had 590. Brabantia made up 34.4% of all trash can brand searches we track, and iTouchless accounted for 0.18%. These are worldwide searches for English-language branded terms.
Follow Brabantia vs iTouchless and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Brabantia or iTouchless more popular in search?
Compare the trash can brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Brabantia, iTouchless. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brabantia | Joseph Joseph | Rubbermaid | Simplehuman | iTouchless | Munchkin |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 40.2% | 18% | 14.7% | 0.18% | 0.03% |
| Nov 2025 | 27.7% | 41.6% | 15.2% | 15.2% | 0.18% | 0.03% |
| Dec 2025 | 23.1% | 42.2% | 15.5% | 18.9% | 0.23% | 0.02% |
| Jan 2026 | 26.8% | 40.2% | 14.7% | 18% | 0.21% | 0.03% |
| Feb 2026 | 30.9% | 38% | 13.9% | 17% | 0.17% | 0.03% |
| Mar 2026 | 34.5% | 34.5% | 15.4% | 15.4% | 0.18% | 0.04% |
| Apr 2026 | 30% | 36.8% | 16.5% | 16.5% | 0.16% | 0.02% |
| May 2026 | 36.8% | 30% | 16.5% | 16.5% | 0.16% | 0.02% |
| Jun 2026 | 30.1% | 36.6% | 16.5% | 16.5% | 0.2% | 0.04% |
| Jul 2026 | 33.3% | 33.3% | 15% | 18.3% | 0.18% | 0.03% |
| Aug 2026 | 33.3% | 33.3% | 14.9% | 18.3% | 0.18% | 0.04% |
| Sep 2026 | 34.4% | 34.4% | 15.5% | 15.5% | 0.18% | 0.03% |
How has the Brabantia and iTouchless comparison changed over the last 12 months?
3 findings
- Brabantia was ahead of iTouchless in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among trash can brands worldwide moved from 26.9% to 34.4%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, iTouchless’ share of searches among trash can brands worldwide held steady at 0.18%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for trash can brands worldwide in September 2026?
1 change

In September 2026, Brabantia gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brabantia’s and iTouchless’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brabantia
1 branded search term
- brabantia
iTouchless
1 branded search term
- itouchless
Other head-to-heads among trash can brands

Brabantia vs Joseph Joseph: compare search popularity
Brabantia vs Rubbermaid: compare search popularity
Brabantia vs Simplehuman: compare search popularity
Joseph Joseph vs Rubbermaid: compare search popularity
Joseph Joseph vs Simplehuman: compare search popularity
Rubbermaid vs Simplehuman: compare search popularity

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.