Brandwave

How popular isiTouchless?

In September 2026, people searched for iTouchless by name about 590 times worldwide, about the same as the previous year. These searches made up 0.18% of all global trash can brand searches, placing iTouchless fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about trash can brands, iTouchless appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

iTouchless is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. BrabantiaShare of searches 34.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Joseph JosephShare of searches 34.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RubbermaidShare of searches 15.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. SimplehumanShare of searches 15.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. iTouchlessShare of searches 0.18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top trash can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iTouchless was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. iTouchless is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplehuman1st
  2. Rubbermaid2nd
  3. Brabantia3rd
  4. iTouchless4th
  5. Joseph Joseph–
  6. Munchkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simplehuman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iTouchless2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trash can brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which trash can brands compete with iTouchless?

iTouchless against trash can brands worldwide, by month

Share of searches by month for Brabantia, Joseph Joseph, Rubbermaid, Simplehuman, iTouchless. The figures are in the table below the chart.

View monthly share of searches table
MonthBrabantiaJoseph JosephRubbermaidSimplehumaniTouchlessMunchkin
Oct 202526.9%40.2%18%14.7%0.18%0.03%
Nov 202527.7%41.6%15.2%15.2%0.18%0.03%
Dec 202523.1%42.2%15.5%18.9%0.23%0.02%
Jan 202626.8%40.2%14.7%18%0.21%0.03%
Feb 202630.9%38%13.9%17%0.17%0.03%
Mar 202634.5%34.5%15.4%15.4%0.18%0.04%
Apr 202630%36.8%16.5%16.5%0.16%0.02%
May 202636.8%30%16.5%16.5%0.16%0.02%
Jun 202630.1%36.6%16.5%16.5%0.2%0.04%
Jul 202633.3%33.3%15%18.3%0.18%0.03%
Aug 202633.3%33.3%14.9%18.3%0.18%0.04%
Sep 202634.4%34.4%15.5%15.5%0.18%0.03%

  1. 1.Brabantia

    34.4%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share +1.1 points.

  2. 2.Joseph Joseph

    34.4%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share +1.1 points.

  3. 3.Rubbermaid

    15.5%

    Moved from 4th to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +0.6 points.

  4. 4.Simplehuman

    15.5%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -33.1% vs prior month. Share -2.8 points.

  5. 5.iTouchless

    0.18%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

  6. 6.Munchkin

    0.03%

    Held 6th. 110 estimated branded searches, -35.3% vs prior month. Share 0 points.

Compare popularity between iTouchless and its closest rivals

Every comparison with iTouchless

5 comparisons

How has branded search demand for iTouchless changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for iTouchless worldwide held steady at 590.
  • Across the 12 months ending September 2026, iTouchless’ share of searches among trash can brands worldwide held steady at 0.18%.

How did search popularity change for trash can brands worldwide in September 2026?

5 changes

  1. In September 2026, Rubbermaid overtook Simplehuman to rank 3rd among trash can brands worldwide, with 15.5% of the searches.

  2. In September 2026, Brabantia gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.

  3. In September 2026, Joseph Joseph gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.

  4. In September 2026, Simplehuman lost share of searches among trash can brands worldwide, from 18.3% to 15.5%.

  5. Estimated monthly branded searches for Munchkin worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are iTouchless’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using iTouchless’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • itouchless

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How the Brand Demand Index is measured

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