Brandwave

iTouchless vs Simplehuman:Which is more popular?

In September 2026, Simplehuman had more branded searches than iTouchless among trash can brands worldwide. Simplehuman had about 49,500 branded searches, while iTouchless had 590. Simplehuman made up 15.5% of all trash can brand searches we track, and iTouchless accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about trash can brands, Simplehuman appeared in all five answers and iTouchless in two. Simplehuman was mentioned before iTouchless in every answer.

Among trash can brands worldwide in September 2026

Who do people search for more?

Simplehuman, about 84 searches for every 1 for iTouchless

Simplehuman 49.5K searchesiTouchless 590 searches

Who does AI mention more?

Simplehuman, mentioned in every answer we collected

Simplehuman in 5 of 5iTouchless in 2 of 5

Who does AI recommend more?

Simplehuman, named ahead of iTouchless in every answer

Simplehuman first in 3iTouchless never first

Follow iTouchless vs Simplehuman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top trash can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simplehuman appeared in all five answers. iTouchless was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Simplehuman was listed before iTouchless in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplehuman1st
  2. Rubbermaid2nd
  3. Brabantia3rd
  4. iTouchless4th
  5. Joseph Joseph–
  6. Munchkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simplehuman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iTouchless2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trash can brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is iTouchless or Simplehuman more popular in search?

This chart shows how often people search Google for iTouchless and Simplehuman by name. Each line represents a brand's share of searches for all six trash can brands we track, month by month, from English-language searches worldwide.

iTouchless and Simplehuman among trash can brands worldwide, by month

Share of searches by month for Simplehuman, iTouchless. The figures are in the table below the chart.

View monthly share of searches table
MonthBrabantiaJoseph JosephRubbermaidSimplehumaniTouchlessMunchkin
Oct 202526.9%40.2%18%14.7%0.18%0.03%
Nov 202527.7%41.6%15.2%15.2%0.18%0.03%
Dec 202523.1%42.2%15.5%18.9%0.23%0.02%
Jan 202626.8%40.2%14.7%18%0.21%0.03%
Feb 202630.9%38%13.9%17%0.17%0.03%
Mar 202634.5%34.5%15.4%15.4%0.18%0.04%
Apr 202630%36.8%16.5%16.5%0.16%0.02%
May 202636.8%30%16.5%16.5%0.16%0.02%
Jun 202630.1%36.6%16.5%16.5%0.2%0.04%
Jul 202633.3%33.3%15%18.3%0.18%0.03%
Aug 202633.3%33.3%14.9%18.3%0.18%0.04%
Sep 202634.4%34.4%15.5%15.5%0.18%0.03%

How has the iTouchless and Simplehuman comparison changed over the last 12 months?

3 findings
  • Simplehuman was ahead of iTouchless in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, iTouchless’ share of searches among trash can brands worldwide held steady at 0.18%, and its estimated monthly branded searches held steady at 590.
  • Across the 12 months ending September 2026, Simplehuman’s share of searches among trash can brands worldwide moved from 14.7% to 15.5%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for trash can brands worldwide in September 2026?

2 changes

  1. In September 2026, Rubbermaid overtook Simplehuman to rank 3rd among trash can brands worldwide, with 15.5% of the searches.

  2. In September 2026, Simplehuman lost share of searches among trash can brands worldwide, from 18.3% to 15.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using iTouchless’ and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iTouchless

1 branded search term

  • itouchless

Simplehuman

1 branded search term

  • simplehuman

How the Brand Demand Index is measured

Other head-to-heads among trash can brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free