Brandwave

iTouchless vs Joseph Joseph:Which is more popular?

In September 2026, Joseph Joseph had more branded searches than iTouchless among trash can brands worldwide. Joseph Joseph had about 110,000 branded searches, while iTouchless had 590. Joseph Joseph made up 34.4% of all trash can brand searches we track, and iTouchless accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about trash can brands, iTouchless appeared in two of the five answers and Joseph Joseph in none.

Among trash can brands worldwide in September 2026

Who do people search for more?

Joseph Joseph, about 186 searches for every 1 for iTouchless

Joseph Joseph 110K searchesiTouchless 590 searches

Who does AI mention more?

iTouchless, mentioned in 2 of 5 answers, Joseph Joseph in 0

iTouchless in 2 of 5Joseph Joseph in 0 of 5

Who does AI recommend more?

iTouchless, the only one of the two named

iTouchless first in 2Joseph Joseph never named

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Top trash can brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iTouchless was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplehuman1st
  2. Rubbermaid2nd
  3. Brabantia3rd
  4. iTouchless4th
  5. Joseph Joseph–
  6. Munchkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simplehuman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iTouchless2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trash can brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is iTouchless or Joseph Joseph more popular in search?

This chart shows how often people search Google for iTouchless and Joseph Joseph by name. Each line represents a brand's share of searches for all six trash can brands we track, month by month, from English-language searches worldwide.

iTouchless and Joseph Joseph among trash can brands worldwide, by month

Share of searches by month for Joseph Joseph, iTouchless. The figures are in the table below the chart.

View monthly share of searches table
MonthBrabantiaJoseph JosephRubbermaidSimplehumaniTouchlessMunchkin
Oct 202526.9%40.2%18%14.7%0.18%0.03%
Nov 202527.7%41.6%15.2%15.2%0.18%0.03%
Dec 202523.1%42.2%15.5%18.9%0.23%0.02%
Jan 202626.8%40.2%14.7%18%0.21%0.03%
Feb 202630.9%38%13.9%17%0.17%0.03%
Mar 202634.5%34.5%15.4%15.4%0.18%0.04%
Apr 202630%36.8%16.5%16.5%0.16%0.02%
May 202636.8%30%16.5%16.5%0.16%0.02%
Jun 202630.1%36.6%16.5%16.5%0.2%0.04%
Jul 202633.3%33.3%15%18.3%0.18%0.03%
Aug 202633.3%33.3%14.9%18.3%0.18%0.04%
Sep 202634.4%34.4%15.5%15.5%0.18%0.03%

How has the iTouchless and Joseph Joseph comparison changed over the last 12 months?

3 findings
  • Joseph Joseph was ahead of iTouchless in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, iTouchless’ share of searches among trash can brands worldwide held steady at 0.18%, and its estimated monthly branded searches held steady at 590.
  • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among trash can brands worldwide moved from 40.2% to 34.4%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for trash can brands worldwide in September 2026?

1 change

  1. In September 2026, Joseph Joseph gained share of searches among trash can brands worldwide, from 33.3% to 34.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using iTouchless’ and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iTouchless

1 branded search term

  • itouchless

Joseph Joseph

1 branded search term

  • joseph joseph

How the Brand Demand Index is measured

Other head-to-heads among trash can brands

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