Brandwave

How popular isMunchkin in search?

In September 2026, there were an estimated 34.4K branded searches for Munchkin worldwide which is up 17.4% over the last 12 months. Munchkin holds 13.5% estimated Share of Search among trash can brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Brabantia43.2%
  2. Joseph Joseph43.2%
  3. Munchkin13.5%
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Which trash can brands compete with Munchkin?

Munchkin against trash can brands worldwide, by month

Share of Search by month for Brabantia, Joseph Joseph, Munchkin. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaJoseph JosephMunchkin
Oct 202535.5%53%11.5%
Nov 202536.6%54.9%8.6%
Dec 202531.8%58%10.1%
Jan 202636.1%54.1%9.9%
Feb 202640.6%49.8%9.6%
Mar 202645.1%45.1%9.9%
Apr 202640.6%49.9%9.5%
May 202649.8%40.5%9.7%
Jun 202639.1%47.6%13.3%
Jul 202643.7%43.7%12.6%
Aug 202644.1%44.1%11.7%
Sep 202643.2%43.2%13.5%
  1. 1.Brabantia

    43.2%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -0.9 points.

  2. Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -0.9 points.

  3. 3.Munchkin

    13.5%

    Held 3rd. 34.4K estimated branded searches, -4.2% vs prior month. Share +1.8 points.

Compare search popularity between Munchkin and its closest rivals

How has branded search demand for Munchkin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Munchkin worldwide rose from 29.3K to 34.4K.
  • Across the 12 months ending September 2026, Munchkin’s estimated Share of Search among trash can brands worldwide increased from 11.5% to 13.5%.
  • Across the 12 months ending September 2026, Munchkin’s estimated Share of Search among trash can brands worldwide peaked at 13.5% in September 2026 and was lowest at 8.6% in November 2025.

How did search popularity change for trash can brands worldwide in September 2026?

  1. In September 2026, Munchkin gained estimated Share of Search among trash can brands worldwide, from 11.7% to 13.5%.

  2. In September 2026, Brabantia lost estimated Share of Search among trash can brands worldwide, from 44.1% to 43.2%.

  3. In September 2026, Joseph Joseph lost estimated Share of Search among trash can brands worldwide, from 44.1% to 43.2%.

Where does Munchkin compete?

Munchkin is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sippy cups4th of 64.6%Show ranking
Baby play mats4th of 65.6%Show ranking
Baby food makers4th of 65.8%Show ranking
Bath toys brands4th of 49.3%Show ranking
Diaper pail refills brands3rd of 39.4%Show ranking
Baby bath tubs3rd of 510.1%Show ranking
Trash can brands3rd of 313.5%Shown above
Baby playpens2nd of 617.6%Show ranking
Nappy bags2nd of 634.9%Show ranking
Pet gates1st of 646.5%Show ranking
Bed rail brands1st of 450.1%Show ranking

How is Munchkin measured?

Brandwave collects information about searches that people make online using Munchkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • munchkin cup
  • munchkin diaper pail refill
  • munchkin food
  • munchkin sippy
  • munchkin sippy cup

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Munchkin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.