Ju-Ju-Be vs Munchkin:Which is more popular by branded search?
In August 2026, Munchkin had more branded searches than Ju-Ju-Be among nappy bags worldwide. Munchkin was estimated to have 368K branded searches compared to Ju-Ju-Be’s 6.6K, and held an 84.3% Share of Search versus Ju-Ju-Be’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ju-Ju-Be or Munchkin?
Compare the nappy bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Munchkin, Ju-Ju-Be. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Skip Hop | Ju-Ju-Be | PacaPod | Storksak | Babymel |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 9.7% | 1.6% | 0.2% | 0.06% | 0.03% |
| Nov 2025 | 86.8% | 11.7% | 1.3% | 0.17% | 0.06% | 0.03% |
| Dec 2025 | 88.5% | 9.7% | 1.6% | 0.14% | 0.04% | 0.03% |
| Jan 2026 | 86.5% | 11.6% | 1.6% | 0.19% | 0.05% | 0.03% |
| Feb 2026 | 86.5% | 11.6% | 1.6% | 0.21% | 0.06% | 0.03% |
| Mar 2026 | 86.5% | 11.6% | 1.6% | 0.21% | 0.06% | 0.03% |
| Apr 2026 | 86.5% | 11.6% | 1.6% | 0.24% | 0.06% | 0.03% |
| May 2026 | 86.5% | 11.6% | 1.6% | 0.21% | 0.06% | 0.03% |
| Jun 2026 | 86.8% | 11.7% | 1.3% | 0.17% | 0.08% | 0.03% |
| Jul 2026 | 86.8% | 11.7% | 1.3% | 0.17% | 0.06% | 0.04% |
| Aug 2026 | 84.3% | 13.9% | 1.5% | 0.2% | 0.07% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ju-Ju-Be and Munchkin comparison changed over the last 12 months?
3 findings
- Munchkin was ahead of Ju-Ju-Be in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ju-Ju-Be’s estimated Share of Search among nappy bags worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among nappy bags worldwide moved from 88.4% to 84.3%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for nappy bags worldwide in August 2026?
2 changes
In August 2026, Munchkin lost estimated Share of Search among nappy bags worldwide, from 86.8% to 84.3%.
Estimated monthly branded searches for Ju-Ju-Be worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ju-Ju-Be’s and Munchkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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