Brandwave

How popular isMunchkin in search?

In August 2026, there were an estimated 368K branded searches for Munchkin worldwide which is down 18.2% over the last 11 months. Munchkin holds 84.3% estimated Share of Search among nappy bags worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin84.3%
  2. Skip Hop13.9%
  3. Ju-Ju-Be1.5%
  4. PacaPod0.2%
  5. Storksak0.07%
  6. Babymel0.04%
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Which nappy bags compete with Munchkin?

Munchkin against nappy bags worldwide, by month

Share of Search by month for Munchkin, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinSkip HopJu-Ju-BePacaPodStorksakBabymel
Oct 202588.4%9.7%1.6%0.2%0.06%0.03%
Nov 202586.8%11.7%1.3%0.17%0.06%0.03%
Dec 202588.5%9.7%1.6%0.14%0.04%0.03%
Jan 202686.5%11.6%1.6%0.19%0.05%0.03%
Feb 202686.5%11.6%1.6%0.21%0.06%0.03%
Mar 202686.5%11.6%1.6%0.21%0.06%0.03%
Apr 202686.5%11.6%1.6%0.24%0.06%0.03%
May 202686.5%11.6%1.6%0.21%0.06%0.03%
Jun 202686.8%11.7%1.3%0.17%0.08%0.03%
Jul 202686.8%11.7%1.3%0.17%0.06%0.04%
Aug 202684.3%13.9%1.5%0.2%0.07%0.04%
Sep 2026——————

  1. 1.Munchkin

    84.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Skip Hop

    13.9%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  3. 3.Ju-Ju-Be

    1.5%

    Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.PacaPod

    0.2%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Storksak

    0.07%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Babymel

    0.04%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Munchkin and its closest rivals

How has branded search demand for Munchkin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Munchkin worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among nappy bags worldwide decreased from 88.4% to 84.3%.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among nappy bags worldwide peaked at 88.5% in December 2025 and was lowest at 84.3% in August 2026.

How did search popularity change for nappy bags worldwide in August 2026?

  1. In August 2026, Skip Hop gained estimated Share of Search among nappy bags worldwide, from 11.7% to 13.9%.

  2. In August 2026, Munchkin lost estimated Share of Search among nappy bags worldwide, from 86.8% to 84.3%.

  3. Estimated monthly branded searches for Babymel worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.

  4. Estimated monthly branded searches for Ju-Ju-Be worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  5. Estimated monthly branded searches for PacaPod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Munchkin compete?

Munchkin is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats2nd of 614.5%Show ranking
Baby food makers1st of 648.1%Show ranking
Baby bath tubs1st of 653.6%Show ranking
Sippy cups1st of 663.6%Show ranking
Baby playpens1st of 676%Show ranking
Nappy bags1st of 684.3%Shown above
Pet gates1st of 691%Show ranking

How is Munchkin measured?

Brandwave collects information about searches that people make online using Munchkin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • munchkin

Do you work for Munchkin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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