BÉIS vs Munchkin:Which is more popular?
In September 2026, BÉIS had more branded searches than Munchkin among nappy bags worldwide. BÉIS had about 27,100 branded searches, while Munchkin had 320. BÉIS made up 45.5% of all nappy bag searches we track, and Munchkin accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about nappy bags, BÉIS appeared in three of the five answers and Munchkin in none.
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Top nappy bags in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BÉIS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Munchkin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BÉIS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dagne Dover3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skip Hop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ju-Ju-Be1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PacaPod0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Storksak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Babymel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nappy bags
5 answers
Asked ChatGPT
“Which nappy bag should I buy?”
Asked ChatGPT
“What are the best nappy bag brands?”
Asked ChatGPT
“What's the best nappy bag for day trips?”
Searched Google, AI Overview
“best nappy bag”
Searched Google, AI Overview
“stylish nappy bag”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for BÉIS, Munchkin. The figures are in the table below the chart.
View monthly share of searches table
| Month | BÉIS | Dagne Dover | Skip Hop | Ju-Ju-Be | Bugaboo | Silver Cross | PacaPod | Munchkin | Storksak | Babymel |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 29.4% | 36.7% | 5.9% | 1.4% | 0.78% | 1.1% | 0.28% | 0.35% | 0.15% |
| Nov 2025 | 34.4% | 34.4% | 19.7% | 6.9% | 1.7% | 0.91% | 1.1% | 0.27% | 0.41% | 0.22% |
| Dec 2025 | 27.4% | 27.4% | 23.1% | 18.3% | 1.2% | 0.89% | 0.89% | 0.32% | 0.26% | 0.17% |
| Jan 2026 | 27.7% | 33.8% | 23.5% | 10.1% | 1.6% | 1.2% | 1.2% | 0.4% | 0.32% | 0.17% |
| Feb 2026 | 31.7% | 38.7% | 18% | 7.7% | 1% | 1% | 1% | 0.25% | 0.3% | 0.16% |
| Mar 2026 | 43.7% | 29.3% | 16.8% | 5.8% | 1.3% | 1.2% | 1.2% | 0.28% | 0.34% | 0.15% |
| Apr 2026 | 39.9% | 26.7% | 22.9% | 5.3% | 1.5% | 1.3% | 1.5% | 0.38% | 0.38% | 0.21% |
| May 2026 | 41.2% | 27.5% | 19.3% | 6.7% | 1.5% | 1.3% | 1.3% | 0.49% | 0.4% | 0.21% |
| Jun 2026 | 41.6% | 27.8% | 19.5% | 5.5% | 2% | 1.4% | 1.1% | 0.4% | 0.49% | 0.22% |
| Jul 2026 | 44.6% | 24.4% | 20.7% | 5.9% | 1.3% | 1.2% | 0.97% | 0.35% | 0.35% | 0.23% |
| Aug 2026 | 44.7% | 24.4% | 21% | 4.9% | 1.3% | 1.3% | 1.2% | 0.53% | 0.43% | 0.23% |
| Sep 2026 | 45.5% | 24.8% | 17.8% | 6% | 1.7% | 1.7% | 1.2% | 0.54% | 0.44% | 0.24% |
BÉIS sells other things too, so only its searches that name this product count here, like “beis diaper bag”.
How has the BÉIS and Munchkin comparison changed over the last 12 months?
3 findings
- BÉIS was ahead of Munchkin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BÉIS’s share of searches among nappy bags worldwide moved from 24.1% to 45.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Munchkin’s share of searches among nappy bags worldwide moved from 0.28% to 0.54%, and its estimated monthly branded searches moved from 260 to 320.
How did search popularity change for nappy bags worldwide in September 2026?
2 changes
In September 2026, BÉIS gained share of searches among nappy bags worldwide, from 44.7% to 45.5%.
Estimated monthly branded searches for Munchkin worldwide rose 23.1% over 12 measured months, from 260 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BÉIS’s and Munchkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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