Brandwave

BÉIS vs Dagne Dover:Which is more popular?

In September 2026, BÉIS had more branded searches than Dagne Dover among nappy bags worldwide. BÉIS had about 27,100 branded searches, while Dagne Dover had 14,800. BÉIS made up 45.5% of all nappy bag searches we track, and Dagne Dover accounted for 24.8%. When we asked ChatGPT and Google AI Overviews about nappy bags, BÉIS and Dagne Dover each appeared in three of the five answers. BÉIS was mentioned before Dagne Dover in two out of three answers.

Among nappy bags worldwide in September 2026

Who do people search for more?

BÉIS, about 83% more searches than Dagne Dover

BÉIS 27.1K searchesDagne Dover 14.8K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

BÉIS in 3 of 5Dagne Dover in 3 of 5

Who does AI recommend more?

BÉIS, named ahead of Dagne Dover in 2 of 3 answers

BÉIS first in 2Dagne Dover first in 1

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Top nappy bags in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BÉIS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dagne Dover was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. BÉIS was listed before Dagne Dover in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skip Hop1st
  2. BÉIS2nd
  3. Dagne Dover3rd
  4. Ju-Ju-Be4th
  5. Bugaboo–
  6. Silver Cross–
  7. PacaPod–
  8. Munchkin–
  9. Storksak–
  10. Babymel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BÉIS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagne Dover3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skip Hop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ju-Ju-Be1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PacaPod0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storksak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babymel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nappy bags

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BÉIS or Dagne Dover more popular in search?

This chart shows how often people search Google for BÉIS and Dagne Dover by name. Each line represents a brand's share of searches for all ten nappy bag brands we track, month by month, from English-language searches worldwide.

BÉIS and Dagne Dover among nappy bags worldwide, by month

Share of searches by month for BÉIS, Dagne Dover. The figures are in the table below the chart.

View monthly share of searches table
MonthBÉISDagne DoverSkip HopJu-Ju-BeBugabooSilver CrossPacaPodMunchkinStorksakBabymel
Oct 202524.1%29.4%36.7%5.9%1.4%0.78%1.1%0.28%0.35%0.15%
Nov 202534.4%34.4%19.7%6.9%1.7%0.91%1.1%0.27%0.41%0.22%
Dec 202527.4%27.4%23.1%18.3%1.2%0.89%0.89%0.32%0.26%0.17%
Jan 202627.7%33.8%23.5%10.1%1.6%1.2%1.2%0.4%0.32%0.17%
Feb 202631.7%38.7%18%7.7%1%1%1%0.25%0.3%0.16%
Mar 202643.7%29.3%16.8%5.8%1.3%1.2%1.2%0.28%0.34%0.15%
Apr 202639.9%26.7%22.9%5.3%1.5%1.3%1.5%0.38%0.38%0.21%
May 202641.2%27.5%19.3%6.7%1.5%1.3%1.3%0.49%0.4%0.21%
Jun 202641.6%27.8%19.5%5.5%2%1.4%1.1%0.4%0.49%0.22%
Jul 202644.6%24.4%20.7%5.9%1.3%1.2%0.97%0.35%0.35%0.23%
Aug 202644.7%24.4%21%4.9%1.3%1.3%1.2%0.53%0.43%0.23%
Sep 202645.5%24.8%17.8%6%1.7%1.7%1.2%0.54%0.44%0.24%

BÉIS and Dagne Dover sell other things too, so only their searches that name this product count here, like “beis diaper bag”.

How has the BÉIS and Dagne Dover comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: BÉIS took it in March 2026.
  • Across the 12 months ending September 2026, BÉIS’s share of searches among nappy bags worldwide moved from 24.1% to 45.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Dagne Dover’s share of searches among nappy bags worldwide moved from 29.4% to 24.8%, and its estimated monthly branded searches moved from 27.1K to 14.8K.

How did search popularity change for nappy bags worldwide in September 2026?

2 changes

  1. In September 2026, BÉIS gained share of searches among nappy bags worldwide, from 44.7% to 45.5%.

  2. Estimated monthly branded searches for Dagne Dover worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BÉIS’s and Dagne Dover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BÉIS

1 branded search term

  • beis diaper bag

Dagne Dover

1 branded search term

  • dagne dover diaper bag

How the Brand Demand Index is measured

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