Brandwave

How popular isDagne Dover?

In September 2026, people searched for Dagne Dover by name about 49,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 7.6% of all global changing bag brand searches, placing Dagne Dover fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about changing bag brands, Dagne Dover appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Dagne Dover is the fourth most searched of 7 competitors and the second most recommended in AI answers.

  1. BugabooShare of searches 38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BÉISShare of searches 35.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Silver CrossShare of searches 11.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Dagne DoverShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Skip HopShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+2 more

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Top changing bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dagne Dover was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dagne Dover is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skip Hop1st
  2. Dagne Dover2nd
  3. BÉIS3rd
  4. Storksak4th
  5. Bugaboo–
  6. Silver Cross–
  7. Babymel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dagne Dover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skip Hop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BÉIS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storksak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babymel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about changing bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which changing bag brands compete with Dagne Dover?

Dagne Dover against changing bag brands worldwide, by month

Share of searches by month for Bugaboo, BÉIS, Silver Cross, Dagne Dover, Skip Hop. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooBÉISSilver CrossDagne DoverSkip HopStorksakBabymel
Oct 202534.3%38.1%10.3%10.3%6.9%0.04%0.02%
Nov 202525.1%50%7.5%11.2%6.2%0.03%0.02%
Dec 202523.8%48.4%8.8%13%5.9%0.02%0.02%
Jan 202632.8%37.2%9.9%12.1%8.1%0.03%0.02%
Feb 202632.8%37.2%12.1%9.9%8.1%0.04%0.02%
Mar 202634.3%38.1%10.3%10.3%6.9%0.04%0.02%
Apr 202636.6%33.9%11%11%7.4%0.04%0.02%
May 202634.3%38.1%10.3%10.3%6.9%0.04%0.02%
Jun 202636.9%33.5%11.1%11.1%7.4%0.05%0.02%
Jul 202634.3%38.1%10.3%10.3%6.9%0.04%0.02%
Aug 202631.7%43.1%9.5%7.8%7.8%0.04%0.02%
Sep 202638%35.2%11.4%7.6%7.6%0.04%0.02%

  1. 1.Bugaboo

    38%

    Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +6.3 points.

  2. 2.BÉIS

    35.2%

    Moved from 1st to 2nd. 228K estimated branded searches, -31.7% vs prior month. Share -7.8 points.

  3. 3.Silver Cross

    11.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Dagne Dover

    7.6%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Skip Hop

    7.6%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Storksak

    0.04%

    Held 6th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  7. 7.Babymel

    0.02%

    Held 7th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Dagne Dover and its closest rivals

Every comparison with Dagne Dover

6 comparisons

How has branded search demand for Dagne Dover changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dagne Dover worldwide fell from 74K to 49.5K.
  • Across the 12 months ending September 2026, Dagne Dover’s share of searches among changing bag brands worldwide decreased from 10.3% to 7.6%.
  • Across the 12 months ending September 2026, Dagne Dover’s share of searches among changing bag brands worldwide peaked at 13% in December 2025 and was lowest at 7.6% in September 2026.
  • Across the 12 months ending September 2026, Dagne Dover fell from 3rd to 4th among changing bag brands worldwide.

How did search popularity change for changing bag brands worldwide in September 2026?

5 changes

  1. In September 2026, Bugaboo overtook BÉIS to become the leader among changing bag brands worldwide, with 38% of the searches.

  2. In September 2026, Silver Cross gained share of searches among changing bag brands worldwide, from 9.5% to 11.4%.

  3. In September 2026, BÉIS lost share of searches among changing bag brands worldwide, from 43.1% to 35.2%.

  4. Dagne Dover’s share of searches among changing bag brands worldwide has lost ground for 3 months in a row, from 11.1% to 7.6% in September 2026.

  5. Estimated monthly branded searches for Storksak worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are Dagne Dover’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dagne Dover’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dagne dover

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How the Brand Demand Index is measured

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