Dagne Dover vs Silver Cross:Which is more popular?
In September 2026, Silver Cross had more branded searches than Dagne Dover among changing bag brands worldwide. Silver Cross had about 74,000 branded searches, while Dagne Dover had 49,500. Silver Cross made up 11.4% of all changing bag brand searches we track, and Dagne Dover accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about changing bag brands, Dagne Dover appeared in four of the five answers and Silver Cross in none.
Who do people search for more?
Silver Cross, about 49% more searches than Dagne Dover
Who does AI mention more?
Dagne Dover, mentioned in 4 of 5 answers, Silver Cross in 0
Who does AI recommend more?
Dagne Dover, the only one of the two named
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Top changing bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dagne Dover was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Silver Cross did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Skip Hop1st- Dagne Dover2nd
BÉIS3rd
Storksak4th
Bugaboo–- Silver Cross–
Babymel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dagne Dover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skip Hop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BÉIS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Storksak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Babymel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about changing bag brands
5 answers
Asked ChatGPT
“Which changing bag brand should I buy?”
Asked ChatGPT
“What are the best changing bag brands?”
Asked ChatGPT
“What's the best changing bag brand for a newborn baby?”
Searched Google, AI Overview
“best changing bag”
Searched Google, AI Overview
“stylish changing bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dagne Dover or Silver Cross more popular in search?
This chart shows how often people search Google for Dagne Dover and Silver Cross by name. Each line represents a brand's share of searches for all seven changing bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Silver Cross, Dagne Dover. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bugaboo | BÉIS | Silver Cross | Dagne Dover | Skip Hop | Storksak | Babymel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 38.1% | 10.3% | 10.3% | 6.9% | 0.04% | 0.02% |
| Nov 2025 | 25.1% | 50% | 7.5% | 11.2% | 6.2% | 0.03% | 0.02% |
| Dec 2025 | 23.8% | 48.4% | 8.8% | 13% | 5.9% | 0.02% | 0.02% |
| Jan 2026 | 32.8% | 37.2% | 9.9% | 12.1% | 8.1% | 0.03% | 0.02% |
| Feb 2026 | 32.8% | 37.2% | 12.1% | 9.9% | 8.1% | 0.04% | 0.02% |
| Mar 2026 | 34.3% | 38.1% | 10.3% | 10.3% | 6.9% | 0.04% | 0.02% |
| Apr 2026 | 36.6% | 33.9% | 11% | 11% | 7.4% | 0.04% | 0.02% |
| May 2026 | 34.3% | 38.1% | 10.3% | 10.3% | 6.9% | 0.04% | 0.02% |
| Jun 2026 | 36.9% | 33.5% | 11.1% | 11.1% | 7.4% | 0.05% | 0.02% |
| Jul 2026 | 34.3% | 38.1% | 10.3% | 10.3% | 6.9% | 0.04% | 0.02% |
| Aug 2026 | 31.7% | 43.1% | 9.5% | 7.8% | 7.8% | 0.04% | 0.02% |
| Sep 2026 | 38% | 35.2% | 11.4% | 7.6% | 7.6% | 0.04% | 0.02% |
How has the Dagne Dover and Silver Cross comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Silver Cross took it in February 2026.
- Across the 12 months ending September 2026, Dagne Dover’s share of searches among changing bag brands worldwide moved from 10.3% to 7.6%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among changing bag brands worldwide moved from 10.3% to 11.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for changing bag brands worldwide in September 2026?
2 changes
In September 2026, Silver Cross gained share of searches among changing bag brands worldwide, from 9.5% to 11.4%.
Dagne Dover’s share of searches among changing bag brands worldwide has lost ground for 3 months in a row, from 11.1% to 7.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dagne Dover’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dagne Dover
1 branded search term
- dagne dover
Silver Cross
1 branded search term
- silver cross
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