Bugaboo vs Silver Cross:Which is searched more?
In September 2026, Bugaboo had more branded searches than Silver Cross among changing bag brands worldwide. Bugaboo was estimated to have 246K branded searches compared to Silver Cross’ 74K, and held a 66.5% Share of Search versus Silver Cross’ 20%. These are worldwide searches for English-language branded terms.
Follow Bugaboo vs Silver Cross and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bugaboo or Silver Cross?
Compare the changing bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bugaboo, Silver Cross. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | Silver Cross | Skip Hop | Storksak | Babymel |
|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 20% | 13.4% | 0.09% | 0.04% |
| Nov 2025 | 64.6% | 19.4% | 15.9% | 0.08% | 0.04% |
| Dec 2025 | 61.9% | 22.8% | 15.2% | 0.06% | 0.04% |
| Jan 2026 | 64.6% | 19.4% | 15.9% | 0.07% | 0.04% |
| Feb 2026 | 61.9% | 22.8% | 15.2% | 0.08% | 0.04% |
| Mar 2026 | 66.5% | 20% | 13.4% | 0.07% | 0.03% |
| Apr 2026 | 66.5% | 20% | 13.4% | 0.07% | 0.04% |
| May 2026 | 66.5% | 20% | 13.4% | 0.07% | 0.04% |
| Jun 2026 | 66.5% | 20% | 13.4% | 0.09% | 0.04% |
| Jul 2026 | 66.5% | 20% | 13.4% | 0.07% | 0.05% |
| Aug 2026 | 64.6% | 19.4% | 15.9% | 0.08% | 0.04% |
| Sep 2026 | 66.5% | 20% | 13.4% | 0.07% | 0.04% |
How has the Bugaboo and Silver Cross comparison changed over the last 12 months?
3 findings
- Bugaboo was ahead of Silver Cross in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among changing bag brands worldwide held steady at 66.5%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among changing bag brands worldwide held steady at 20%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for changing bag brands worldwide in September 2026?
2 changes
In September 2026, Bugaboo gained estimated Share of Search among changing bag brands worldwide, from 64.6% to 66.5%.
In September 2026, Silver Cross gained estimated Share of Search among changing bag brands worldwide, from 19.4% to 20%.
Other head-to-heads among changing bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Bugaboo’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bugaboo
1 branded search term
- bugaboo
Silver Cross
1 branded search term
- silver cross
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.