Silver Cross vs Skip Hop:Which is searched more?
In September 2026, Silver Cross had more branded searches than Skip Hop among changing bag brands worldwide. Silver Cross was estimated to have 74K branded searches compared to Skip Hop’s 49.5K, and held a 20% Share of Search versus Skip Hop’s 13.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Silver Cross or Skip Hop?
Compare the changing bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Silver Cross, Skip Hop. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | Silver Cross | Skip Hop | Storksak | Babymel |
|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 20% | 13.4% | 0.09% | 0.04% |
| Nov 2025 | 64.6% | 19.4% | 15.9% | 0.08% | 0.04% |
| Dec 2025 | 61.9% | 22.8% | 15.2% | 0.06% | 0.04% |
| Jan 2026 | 64.6% | 19.4% | 15.9% | 0.07% | 0.04% |
| Feb 2026 | 61.9% | 22.8% | 15.2% | 0.08% | 0.04% |
| Mar 2026 | 66.5% | 20% | 13.4% | 0.07% | 0.03% |
| Apr 2026 | 66.5% | 20% | 13.4% | 0.07% | 0.04% |
| May 2026 | 66.5% | 20% | 13.4% | 0.07% | 0.04% |
| Jun 2026 | 66.5% | 20% | 13.4% | 0.09% | 0.04% |
| Jul 2026 | 66.5% | 20% | 13.4% | 0.07% | 0.05% |
| Aug 2026 | 64.6% | 19.4% | 15.9% | 0.08% | 0.04% |
| Sep 2026 | 66.5% | 20% | 13.4% | 0.07% | 0.04% |
How has the Silver Cross and Skip Hop comparison changed over the last 12 months?
3 findings
- Silver Cross was ahead of Skip Hop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among changing bag brands worldwide held steady at 20%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among changing bag brands worldwide held steady at 13.4%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for changing bag brands worldwide in September 2026?
2 changes
In September 2026, Silver Cross gained estimated Share of Search among changing bag brands worldwide, from 19.4% to 20%.
In September 2026, Skip Hop lost estimated Share of Search among changing bag brands worldwide, from 15.9% to 13.4%.
Other head-to-heads among changing bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Silver Cross’ and Skip Hop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silver Cross
1 branded search term
- silver cross
Skip Hop
1 branded search term
- skip hop
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