Brandwave

How popular isSilver Cross in search?

In September 2026, there were an estimated 121K branded searches for Silver Cross worldwide which is up 11.4% over the last 12 months. Silver Cross holds 19.8% estimated Share of Search among changing bag brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bugaboo72.1%
  2. Silver Cross19.8%
  3. Skip Hop8.1%
  4. Storksak0.04%
  5. Babymel0.02%
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Which changing bag brands compete with Silver Cross?

Silver Cross against changing bag brands worldwide, by month

Share of Search by month for Bugaboo, Silver Cross, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthBugabooSilver CrossSkip HopStorksakBabymel
Oct 202574.4%17.5%8%0.05%0.02%
Nov 202574%16.7%9.2%0.05%0.03%
Dec 202570.9%19.6%9.5%0.04%0.03%
Jan 202672.6%18.3%9%0.04%0.02%
Feb 202671.6%19.4%8.9%0.05%0.03%
Mar 202674.9%17.5%7.5%0.04%0.02%
Apr 202674.7%17.7%7.6%0.04%0.02%
May 202674.6%17.7%7.6%0.04%0.02%
Jun 202674.5%17.8%7.7%0.05%0.02%
Jul 202674%18.4%7.5%0.04%0.03%
Aug 202670.9%19.9%9.1%0.05%0.03%
Sep 202672.1%19.8%8.1%0.04%0.02%

  1. 1.Bugaboo

    72.1%

    Held 1st. 442K estimated branded searches, -5.7% vs prior month. Share +1.2 points.

  2. 2.Silver Cross

    19.8%

    Held 2nd. 121K estimated branded searches, -7.6% vs prior month. Share -0.1 points.

  3. 3.Skip Hop

    8.1%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Storksak

    0.04%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.Babymel

    0.02%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between Silver Cross and its closest rivals

Every comparison with Silver Cross

How has branded search demand for Silver Cross changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Silver Cross worldwide rose from 109K to 121K.
  • Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among changing bag brands worldwide increased from 17.5% to 19.8%.
  • Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among changing bag brands worldwide peaked at 19.9% in August 2026 and was lowest at 16.7% in November 2025.

How did search popularity change for changing bag brands worldwide in September 2026?

  1. In September 2026, Bugaboo gained estimated Share of Search among changing bag brands worldwide, from 70.9% to 72.1%.

  2. In September 2026, Skip Hop lost estimated Share of Search among changing bag brands worldwide, from 9.1% to 8.1%.

  3. Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.

  4. Estimated monthly branded searches for Storksak worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

Where does Silver Cross compete?

Silver Cross is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby stroller brands5th of 56.1%Show ranking
Changing bag brands2nd of 519.8%Shown above
Double pram brands2nd of 321.2%Show ranking
Cot bed brands1st of 378.7%Show ranking

How is Silver Cross measured?

Brandwave collects information about searches that people make online using Silver Cross’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • silver cross
  • silver cross pushchair
  • silver cross reef
  • silver cross stroller

Do you work for Silver Cross? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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