Silver Cross vs Storksak:Which is searched more?
In September 2026, Silver Cross had more branded searches than Storksak among changing Bag brands worldwide. Silver Cross was estimated to have 121K branded searches compared to Storksak’s 260, and held a 6.6% Share of Search versus Storksak’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Silver Cross or Storksak?
Compare the changing bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Silver Cross, Storksak. The figures are in the table below the chart.
View monthly share of search table
| Month | Boss | Bugaboo | Silver Cross | Skip Hop | Storksak | Babymel |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 24.8% | 5.8% | 2.7% | 0.02% | <0.01% |
| Nov 2025 | 69.8% | 22.3% | 5.1% | 2.8% | 0.01% | <0.01% |
| Dec 2025 | 74.4% | 18.1% | 5% | 2.4% | 0.01% | <0.01% |
| Jan 2026 | 69.4% | 22.2% | 5.6% | 2.8% | 0.01% | <0.01% |
| Feb 2026 | 64.8% | 25.2% | 6.8% | 3.1% | 0.02% | <0.01% |
| Mar 2026 | 65.4% | 25.9% | 6.1% | 2.6% | 0.01% | <0.01% |
| Apr 2026 | 65.5% | 25.8% | 6.1% | 2.6% | 0.01% | <0.01% |
| May 2026 | 65.5% | 25.7% | 6.1% | 2.6% | 0.01% | <0.01% |
| Jun 2026 | 65.8% | 25.5% | 6.1% | 2.6% | 0.02% | <0.01% |
| Jul 2026 | 65.2% | 25.7% | 6.4% | 2.6% | 0.01% | <0.01% |
| Aug 2026 | 65.1% | 24.7% | 6.9% | 3.2% | 0.02% | <0.01% |
| Sep 2026 | 66.9% | 23.9% | 6.6% | 2.7% | 0.01% | <0.01% |
How has the Silver Cross and Storksak comparison changed over the last 12 months?
3 findings
- Silver Cross was ahead of Storksak in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among changing Bag brands worldwide moved from 5.8% to 6.6%, and its estimated monthly branded searches moved from 109K to 121K.
- Across the 12 months ending September 2026, Storksak’s estimated Share of Search among changing Bag brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for changing Bag brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.
Estimated monthly branded searches for Storksak worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
Other head-to-heads among changing Bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Silver Cross’ and Storksak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silver Cross
4 branded search terms
- silver cross
- silver cross pushchair
- silver cross reef
- silver cross stroller
Storksak
1 branded search term
- storksak bag
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