Brandwave

Nappy bags:Which brands are most popular in search?

In August 2026, Munchkin was the most searched among nappy bags worldwide, with an estimated 368K branded searches and 53.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin53.9%
  2. Ju-Ju-Be37%
  3. Skip Hop8.9%
  4. PacaPod0.13%
  5. Storksak0.05%
  6. Babymel0.02%

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Share of SearchLeaderboard

Compare the nappy bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nappy bags worldwide, by month

Share of Search by month for Munchkin, Ju-Ju-Be, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinJu-Ju-BeSkip HopPacaPodStorksakBabymel
Oct 202555.6%38.2%6.1%0.12%0.04%0.02%
Nov 202558.9%33%7.9%0.12%0.04%0.02%
Dec 202559.6%33.7%6.6%0.1%0.03%0.02%
Jan 202650.7%42.4%6.8%0.11%0.03%0.02%
Feb 202650.7%42.3%6.8%0.12%0.04%0.02%
Mar 202654.8%37.6%7.4%0.13%0.04%0.02%
Apr 202654.8%37.6%7.4%0.15%0.04%0.02%
May 202658.8%33.1%7.9%0.14%0.04%0.02%
Jun 202658.9%33%7.9%0.12%0.05%0.02%
Jul 202658.9%33%7.9%0.12%0.04%0.03%
Aug 202653.9%37%8.9%0.13%0.05%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Munchkin

    53.9%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -5 points.

  2. 2.Ju-Ju-Be

    37%

    Held 2nd. 253K estimated branded searches, +22.4% vs prior month. Share +4 points.

  3. 3.Skip Hop

    8.9%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.PacaPod

    0.13%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Storksak

    0.05%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Babymel

    0.02%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among nappy bags worldwide?

In August 2026, Munchkin was the most searched among nappy bags worldwide, with an estimated 368K branded searches and 53.9% estimated Share of Search within this set. Ju-Ju-Be is in 2nd place, 16.9 percentage points behind at 37% Share of Search.

Global nappy bags, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Munchkin55.6% → 53.9%59.6%Dec 202550.7%Feb 20261st
Ju-Ju-Be38.2% → 37%42.4%Jan 202633%Jun 20262nd
Skip Hop6.1% → 8.9%8.9%Aug 20266.1%Oct 20253rd
PacaPod0.12% → 0.13%0.15%Apr 20260.1%Dec 20254th
Storksak0.04% → 0.05%0.05%Jun 20260.03%Dec 20255th
Babymel0.02%0.03%Jul 20260.02%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among nappy bags worldwide decreased from 55.6% to 53.9%.
  • Across the 11 months ending August 2026, Ju-Ju-Be’s estimated Share of Search among nappy bags worldwide decreased from 38.2% to 37%.
  • Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among nappy bags worldwide increased from 6.1% to 8.9%.
  • Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among nappy bags worldwide peaked at 59.6% in December 2025 and was lowest at 50.7% in February 2026.
  • Across the 11 months ending August 2026, Ju-Ju-Be’s estimated Share of Search among nappy bags worldwide peaked at 42.4% in January 2026 and was lowest at 33% in June 2026.
  • Across the 11 months ending August 2026, PacaPod, Storksak and Babymel held steady: their estimated Share of Search among nappy bags worldwide each moved less than 0.5 percentage points.

How did search popularity change for nappy bags worldwide in August 2026?

  1. In August 2026, Ju-Ju-Be gained estimated Share of Search among nappy bags worldwide, from 33% to 37%.

  2. In August 2026, Skip Hop gained estimated Share of Search among nappy bags worldwide, from 7.9% to 8.9%.

  3. In August 2026, Munchkin lost estimated Share of Search among nappy bags worldwide, from 58.9% to 53.9%.

  4. Estimated monthly branded searches for Babymel worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.

  5. Estimated monthly branded searches for PacaPod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

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