Brandwave

How popular isJu-Ju-Be in search?

In August 2026, there were an estimated 6.6K branded searches for Ju-Ju-Be worldwide which is down 18.5% over the last 11 months. Ju-Ju-Be holds 1.5% estimated Share of Search among nappy bags worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin84.3%
  2. Skip Hop13.9%
  3. Ju-Ju-Be1.5%
  4. PacaPod0.2%
  5. Storksak0.07%
  6. Babymel0.04%
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Which nappy bags compete with Ju-Ju-Be?

Ju-Ju-Be against nappy bags worldwide, by month

Share of Search by month for Munchkin, Skip Hop, Ju-Ju-Be. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinSkip HopJu-Ju-BePacaPodStorksakBabymel
Oct 202588.4%9.7%1.6%0.2%0.06%0.03%
Nov 202586.8%11.7%1.3%0.17%0.06%0.03%
Dec 202588.5%9.7%1.6%0.14%0.04%0.03%
Jan 202686.5%11.6%1.6%0.19%0.05%0.03%
Feb 202686.5%11.6%1.6%0.21%0.06%0.03%
Mar 202686.5%11.6%1.6%0.21%0.06%0.03%
Apr 202686.5%11.6%1.6%0.24%0.06%0.03%
May 202686.5%11.6%1.6%0.21%0.06%0.03%
Jun 202686.8%11.7%1.3%0.17%0.08%0.03%
Jul 202686.8%11.7%1.3%0.17%0.06%0.04%
Aug 202684.3%13.9%1.5%0.2%0.07%0.04%
Sep 2026——————

  1. 1.Munchkin

    84.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Skip Hop

    13.9%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  3. 3.Ju-Ju-Be

    1.5%

    Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.PacaPod

    0.2%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Storksak

    0.07%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Babymel

    0.04%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ju-Ju-Be and its closest rivals

How has branded search demand for Ju-Ju-Be changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ju-Ju-Be worldwide fell from 8.1K to 6.6K.
  • Across the 11 months ending August 2026, Ju-Ju-Be’s estimated Share of Search among nappy bags worldwide held steady, from 1.6% to 1.5%.

How did search popularity change for nappy bags worldwide in August 2026?

  1. In August 2026, Skip Hop gained estimated Share of Search among nappy bags worldwide, from 11.7% to 13.9%.

  2. In August 2026, Munchkin lost estimated Share of Search among nappy bags worldwide, from 86.8% to 84.3%.

  3. Estimated monthly branded searches for Babymel worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.

  4. Estimated monthly branded searches for Ju-Ju-Be worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  5. Estimated monthly branded searches for PacaPod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How is Ju-Ju-Be measured?

Brandwave collects information about searches that people make online using Ju-Ju-Be’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ju ju be

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How the Brand Demand Index is measured

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