How popular isSilver Cross in search?
In September 2026, there were an estimated 121K branded searches for Silver Cross worldwide which is up 11.4% over the last 12 months. Silver Cross holds 78.7% estimated Share of Search among cot bed brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cot bed brands compete with Silver Cross?
Share of Search by month for Silver Cross, Boori, Snuz. The figures are in the table below the chart.
View monthly share of search table
| Month | Silver Cross | Boori | Snuz |
|---|---|---|---|
| Oct 2025 | 75.1% | 12.5% | 12.5% |
| Nov 2025 | 71.3% | 14.4% | 14.4% |
| Dec 2025 | 71.7% | 12.7% | 15.6% |
| Jan 2026 | 77.2% | 11.4% | 11.4% |
| Feb 2026 | 76.6% | 10.5% | 12.9% |
| Mar 2026 | 75.7% | 9.7% | 14.6% |
| Apr 2026 | 76.1% | 11.9% | 11.9% |
| May 2026 | 76.1% | 11.9% | 11.9% |
| Jun 2026 | 77.6% | 12.3% | 10.1% |
| Jul 2026 | 80.4% | 9.8% | 9.8% |
| Aug 2026 | 78.4% | 10.8% | 10.8% |
| Sep 2026 | 78.7% | 11.7% | 9.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.7% | 121K | -7.6% | +0.3 points | |
| 2, held 2nd | 11.7% | 18.1K | 0% | +0.9 points | |
| 3, held 3rd | 9.6% | 14.8K | -18.2% | -1.2 points |
Compare search popularity between Silver Cross and its closest rivals
How has branded search demand for Silver Cross changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Silver Cross worldwide rose from 109K to 121K.
- Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among cot bed brands worldwide increased from 75.1% to 78.7%.
- Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among cot bed brands worldwide peaked at 80.4% in July 2026 and was lowest at 71.3% in November 2025.
How did search popularity change for cot bed brands worldwide in September 2026?
3 changes
In September 2026, Boori gained estimated Share of Search among cot bed brands worldwide, from 10.8% to 11.7%.
In September 2026, Snuz lost estimated Share of Search among cot bed brands worldwide, from 10.8% to 9.6%.
Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.
Where does Silver Cross compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby stroller brands | 5th of 5 | 6.1% | Show ranking |
| Changing bag brands | 2nd of 5 | 19.8% | Show ranking |
| Double pram brands | 2nd of 3 | 21.2% | Show ranking |
| Cot bed brands | 1st of 3 | 78.7% | Shown above |
How is Silver Cross measured?
Brandwave collects information about searches that people make online using Silver Cross’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- silver cross
- silver cross pushchair
- silver cross reef
- silver cross stroller
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Is Silver Cross your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.