BÉIS vs Silver Cross:Which is more popular?
In September 2026, BÉIS had more branded searches than Silver Cross among changing bag brands worldwide. BÉIS had about 228,000 branded searches, while Silver Cross had 74,000. BÉIS made up 35.2% of all changing bag brand searches we track, and Silver Cross accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about changing bag brands, BÉIS appeared in two of the five answers and Silver Cross in none.
Who do people search for more?
BÉIS, about 3 searches for every 1 for Silver Cross
Who does AI mention more?
BÉIS, mentioned in 2 of 5 answers, Silver Cross in 0
Who does AI recommend more?
BÉIS, the only one of the two named
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Top changing bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BÉIS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Silver Cross did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Skip Hop1st
Dagne Dover2nd- BÉIS3rd
Storksak4th
Bugaboo–
Silver Cross–
Babymel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dagne Dover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skip Hop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BÉIS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Storksak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Babymel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about changing bag brands
5 answers
Asked ChatGPT
“Which changing bag brand should I buy?”
Asked ChatGPT
“What are the best changing bag brands?”
Asked ChatGPT
“What's the best changing bag brand for a newborn baby?”
Searched Google, AI Overview
“best changing bag”
Searched Google, AI Overview
“stylish changing bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BÉIS or Silver Cross more popular in search?
This chart shows how often people search Google for BÉIS and Silver Cross by name. Each line represents a brand's share of searches for all seven changing bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BÉIS, Silver Cross. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bugaboo | BÉIS | Silver Cross | Dagne Dover | Skip Hop | Storksak | Babymel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 38.1% | 10.3% | 10.3% | 6.9% | 0.04% | 0.02% |
| Nov 2025 | 25.1% | 50% | 7.5% | 11.2% | 6.2% | 0.03% | 0.02% |
| Dec 2025 | 23.8% | 48.4% | 8.8% | 13% | 5.9% | 0.02% | 0.02% |
| Jan 2026 | 32.8% | 37.2% | 9.9% | 12.1% | 8.1% | 0.03% | 0.02% |
| Feb 2026 | 32.8% | 37.2% | 12.1% | 9.9% | 8.1% | 0.04% | 0.02% |
| Mar 2026 | 34.3% | 38.1% | 10.3% | 10.3% | 6.9% | 0.04% | 0.02% |
| Apr 2026 | 36.6% | 33.9% | 11% | 11% | 7.4% | 0.04% | 0.02% |
| May 2026 | 34.3% | 38.1% | 10.3% | 10.3% | 6.9% | 0.04% | 0.02% |
| Jun 2026 | 36.9% | 33.5% | 11.1% | 11.1% | 7.4% | 0.05% | 0.02% |
| Jul 2026 | 34.3% | 38.1% | 10.3% | 10.3% | 6.9% | 0.04% | 0.02% |
| Aug 2026 | 31.7% | 43.1% | 9.5% | 7.8% | 7.8% | 0.04% | 0.02% |
| Sep 2026 | 38% | 35.2% | 11.4% | 7.6% | 7.6% | 0.04% | 0.02% |
How has the BÉIS and Silver Cross comparison changed over the last 12 months?
3 findings
- BÉIS was ahead of Silver Cross in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BÉIS’s share of searches among changing bag brands worldwide moved from 38.1% to 35.2%, and its estimated monthly branded searches moved from 273K to 228K.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among changing bag brands worldwide moved from 10.3% to 11.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for changing bag brands worldwide in September 2026?
3 changes
In September 2026, Bugaboo overtook BÉIS to become the leader among changing bag brands worldwide, with 38% of the searches.
In September 2026, Silver Cross gained share of searches among changing bag brands worldwide, from 9.5% to 11.4%.
In September 2026, BÉIS lost share of searches among changing bag brands worldwide, from 43.1% to 35.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BÉIS’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BÉIS
2 branded search terms
- beis
- beis bag
Silver Cross
1 branded search term
- silver cross
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