Brandwave

BÉIS vs Bugaboo:Which is more popular?

In September 2026, Bugaboo had more branded searches than BÉIS among changing bag brands worldwide. Bugaboo had about 246,000 branded searches, while BÉIS had 228,000. Bugaboo made up 38% of all changing bag brand searches we track, and BÉIS accounted for 35.2%. When we asked ChatGPT and Google AI Overviews about changing bag brands, BÉIS appeared in two of the five answers and Bugaboo in none.

Among changing bag brands worldwide in September 2026

Who do people search for more?

Bugaboo, about 8% more searches than BÉIS

Bugaboo 246K searchesBÉIS 228K searches

Who does AI mention more?

BÉIS, mentioned in 2 of 5 answers, Bugaboo in 0

BÉIS in 2 of 5Bugaboo in 0 of 5

Who does AI recommend more?

BÉIS, the only one of the two named

BÉIS first in 2Bugaboo never named

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Top changing bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BÉIS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bugaboo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skip Hop1st
  2. Dagne Dover2nd
  3. BÉIS3rd
  4. Storksak4th
  5. Bugaboo–
  6. Silver Cross–
  7. Babymel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dagne Dover4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skip Hop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BÉIS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storksak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babymel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about changing bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is BÉIS or Bugaboo more popular in search?

This chart shows how often people search Google for BÉIS and Bugaboo by name. Each line represents a brand's share of searches for all seven changing bag brands we track, month by month, from English-language searches worldwide.

BÉIS and Bugaboo among changing bag brands worldwide, by month

Share of searches by month for Bugaboo, BÉIS. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooBÉISSilver CrossDagne DoverSkip HopStorksakBabymel
Oct 202534.3%38.1%10.3%10.3%6.9%0.04%0.02%
Nov 202525.1%50%7.5%11.2%6.2%0.03%0.02%
Dec 202523.8%48.4%8.8%13%5.9%0.02%0.02%
Jan 202632.8%37.2%9.9%12.1%8.1%0.03%0.02%
Feb 202632.8%37.2%12.1%9.9%8.1%0.04%0.02%
Mar 202634.3%38.1%10.3%10.3%6.9%0.04%0.02%
Apr 202636.6%33.9%11%11%7.4%0.04%0.02%
May 202634.3%38.1%10.3%10.3%6.9%0.04%0.02%
Jun 202636.9%33.5%11.1%11.1%7.4%0.05%0.02%
Jul 202634.3%38.1%10.3%10.3%6.9%0.04%0.02%
Aug 202631.7%43.1%9.5%7.8%7.8%0.04%0.02%
Sep 202638%35.2%11.4%7.6%7.6%0.04%0.02%

How has the BÉIS and Bugaboo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Bugaboo took it in April 2026, BÉIS took it in May 2026, Bugaboo took it in June 2026, BÉIS took it in July 2026, Bugaboo took it in September 2026.
  • Across the 12 months ending September 2026, BÉIS’s share of searches among changing bag brands worldwide moved from 38.1% to 35.2%, and its estimated monthly branded searches moved from 273K to 228K.
  • Across the 12 months ending September 2026, Bugaboo’s share of searches among changing bag brands worldwide moved from 34.3% to 38%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for changing bag brands worldwide in September 2026?

2 changes

  1. In September 2026, Bugaboo overtook BÉIS to become the leader among changing bag brands worldwide, with 38% of the searches.

  2. In September 2026, BÉIS lost share of searches among changing bag brands worldwide, from 43.1% to 35.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BÉIS’s and Bugaboo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BÉIS

2 branded search terms

  • beis
  • beis bag

Bugaboo

1 branded search term

  • bugaboo

How the Brand Demand Index is measured

Other head-to-heads among changing bag brands

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