Brandwave

How popular isBugaboo in search?

In September 2026, there were an estimated 442K branded searches for Bugaboo worldwide which held steady over the last 12 months. Bugaboo holds 66.5% estimated Share of Search among changing bag brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bugaboo66.5%
  2. Silver Cross20%
  3. Skip Hop13.4%
  4. Storksak0.07%
  5. Babymel0.04%
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Which changing bag brands compete with Bugaboo?

Bugaboo against changing bag brands worldwide, by month

Share of Search by month for Bugaboo, Silver Cross, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthBugabooSilver CrossSkip HopStorksakBabymel
Oct 202566.5%20%13.4%0.09%0.04%
Nov 202564.6%19.4%15.9%0.08%0.04%
Dec 202561.9%22.8%15.2%0.06%0.04%
Jan 202664.6%19.4%15.9%0.07%0.04%
Feb 202661.9%22.8%15.2%0.08%0.04%
Mar 202666.5%20%13.4%0.07%0.03%
Apr 202666.5%20%13.4%0.07%0.04%
May 202666.5%20%13.4%0.07%0.04%
Jun 202666.5%20%13.4%0.09%0.04%
Jul 202666.5%20%13.4%0.07%0.05%
Aug 202664.6%19.4%15.9%0.08%0.04%
Sep 202666.5%20%13.4%0.07%0.04%

  1. 1.Bugaboo

    66.5%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Silver Cross

    20%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Skip Hop

    13.4%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Storksak

    0.07%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.Babymel

    0.04%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between Bugaboo and its closest rivals

Every comparison with Bugaboo

How has branded search demand for Bugaboo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bugaboo worldwide held steady, from 462K to 442K.
  • Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among changing bag brands worldwide peaked at 66.5% in March 2026 and was lowest at 61.9% in February 2026.

How did search popularity change for changing bag brands worldwide in September 2026?

  1. In September 2026, Bugaboo gained estimated Share of Search among changing bag brands worldwide, from 64.6% to 66.5%.

  2. In September 2026, Silver Cross gained estimated Share of Search among changing bag brands worldwide, from 19.4% to 20%.

  3. In September 2026, Skip Hop lost estimated Share of Search among changing bag brands worldwide, from 15.9% to 13.4%.

  4. Estimated monthly branded searches for Storksak worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

Where does Bugaboo compete?

Bugaboo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby stroller brands1st of 529.7%Show ranking
Pram and stroller brands1st of 656.9%Show ranking
Pram brands1st of 561.7%Show ranking
Changing bag brands1st of 566.5%Shown above
Double pram brands1st of 373.5%Show ranking

How is Bugaboo measured?

Brandwave collects information about searches that people make online using Bugaboo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • bugaboo
  • bugaboo butterfly
  • bugaboo donkey
  • bugaboo fox
  • bugaboo pushchair
  • bugaboo stroller

Do you work for Bugaboo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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