How popular isSkip Hop in search?
In September 2026, there were an estimated 49.5K branded searches for Skip Hop worldwide which held steady over the last 12 months. Skip Hop holds 8.1% estimated Share of Search among changing Bag brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bugaboo72.1%
Silver Cross19.8%
Skip Hop8.1%
Storksak0.04%
Babymel0.02%
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Which changing Bag brands compete with Skip Hop?
Share of Search by month for Bugaboo, Silver Cross, Skip Hop. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | Silver Cross | Skip Hop | Storksak | Babymel |
|---|---|---|---|---|---|
| Oct 2025 | 74.4% | 17.5% | 8% | 0.05% | 0.02% |
| Nov 2025 | 74% | 16.7% | 9.2% | 0.05% | 0.03% |
| Dec 2025 | 70.9% | 19.6% | 9.5% | 0.04% | 0.03% |
| Jan 2026 | 72.6% | 18.3% | 9% | 0.04% | 0.02% |
| Feb 2026 | 71.6% | 19.4% | 8.9% | 0.05% | 0.03% |
| Mar 2026 | 74.9% | 17.5% | 7.5% | 0.04% | 0.02% |
| Apr 2026 | 74.7% | 17.7% | 7.6% | 0.04% | 0.02% |
| May 2026 | 74.6% | 17.7% | 7.6% | 0.04% | 0.02% |
| Jun 2026 | 74.5% | 17.8% | 7.7% | 0.05% | 0.02% |
| Jul 2026 | 74% | 18.4% | 7.5% | 0.04% | 0.03% |
| Aug 2026 | 70.9% | 19.9% | 9.1% | 0.05% | 0.03% |
| Sep 2026 | 72.1% | 19.8% | 8.1% | 0.04% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.1% | 442K | -5.7% | +1.2 points | |
| 2, held 2nd | 19.8% | 121K | -7.6% | -0.1 points | |
| 3, held 3rd | 8.1% | 49.5K | -18.2% | -1.1 points | |
| 4, held 4th | 0.04% | 260 | -18.8% | 0 points | |
| 5, held 5th | 0.02% | 140 | -17.6% | 0 points |
1.
Bugaboo72.1%
Held 1st. 442K estimated branded searches, -5.7% vs prior month. Share +1.2 points.
19.8%
Held 2nd. 121K estimated branded searches, -7.6% vs prior month. Share -0.1 points.
3.
Skip Hop8.1%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
4.
Storksak0.04%
Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.
5.
Babymel0.02%
Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
Compare search popularity between Skip Hop and its closest rivals
Every comparison with Skip Hop
17 comparisons
- Bugaboo vs Skip Hop
- Fisher-Price vs Skip Hop
- Infantino vs Skip Hop
- Ju-Ju-Be vs Skip Hop
- Munchkin vs Skip Hop
- Silver Cross vs Skip Hop
- Skip Hop vs VTech
- Bright Starts vs Skip Hop
- Skip Hop vs Tiny Love
- Shnuggle vs Skip Hop
- Manhattan Toy vs Skip Hop
- Lamaze vs Skip Hop
- Skip Hop vs Summer Infant
- PacaPod vs Skip Hop
- BOON vs Skip Hop
- Skip Hop vs Storksak
- Babymel vs Skip Hop
How has branded search demand for Skip Hop changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skip Hop worldwide held steady at 49.5K.
- Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among changing Bag brands worldwide peaked at 9.5% in December 2025 and was lowest at 7.5% in March 2026.
How did search popularity change for changing Bag brands worldwide in September 2026?
4 changes
In September 2026, Bugaboo gained estimated Share of Search among changing Bag brands worldwide, from 70.9% to 72.1%.
In September 2026, Skip Hop lost estimated Share of Search among changing Bag brands worldwide, from 9.1% to 8.1%.
Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.
Estimated monthly branded searches for Storksak worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
Where does Skip Hop compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby play mats | 4th of 6 | 5.2% | Show ranking |
| Nappy bags | 3rd of 6 | 6.8% | Show ranking |
| Baby bath tubs | 3rd of 6 | 7.3% | Show ranking |
| Changing Bag brands | 3rd of 5 | 8.1% | Shown above |
| Baby toys | 3rd of 6 | 8.5% | Show ranking |
| Play Gyms | 2nd of 3 | 16% | Show ranking |
How is Skip Hop measured?
Brandwave collects information about searches that people make online using Skip Hop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- skip hop
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Is Skip Hop your brand?
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