Brandwave

Play gyms:Which are searched most?

In September 2026, Fisher-Price was the most searched among play gyms worldwide, with an estimated 246K branded searches and 79.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fisher-Price79.3%
  2. Skip Hop16%
  3. Tiny Love4.8%

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Share of SearchLeaderboard

Compare the play gym people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among play gyms worldwide, by month

Share of Search by month for Fisher-Price, Skip Hop, Tiny Love. The figures are in the table below the chart.

View monthly share of search table
MonthFisher-PriceSkip HopTiny Love
Oct 202580.8%13.3%6%
Nov 202584.5%11.4%4.2%
Dec 202586.9%9.6%3.5%
Jan 202679.3%15.9%4.8%
Feb 202674.8%18.4%6.7%
Mar 202678.4%15.8%5.8%
Apr 202678.4%15.8%5.8%
May 202678.4%15.8%5.8%
Jun 202675.8%18.7%5.6%
Jul 202679.3%16%4.8%
Aug 202676.6%18.8%4.6%
Sep 202679.3%16%4.8%

This month’s ranking, September 2026

  1. 1.Fisher-Price

    79.3%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Skip Hop

    16%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Tiny Love

    4.8%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among play gyms worldwide?

In September 2026, Fisher-Price was the most searched among play gyms worldwide, with an estimated 246K branded searches and 79.3% estimated Share of Search within this set. Skip Hop is in 2nd place, 63.3 percentage points behind at 16% Share of Search.

Global play gyms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fisher-Price80.8% → 79.3%86.9%Dec 202574.8%Feb 20261st
Skip Hop13.3% → 16%18.8%Aug 20269.6%Dec 20252nd
Tiny Love6% → 4.8%6.7%Feb 20263.5%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among play gyms worldwide decreased from 80.8% to 79.3%.
  • Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among play gyms worldwide increased from 13.3% to 16%.
  • Across the 12 months ending September 2026, Tiny Love’s estimated Share of Search among play gyms worldwide decreased from 6% to 4.8%.
  • Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among play gyms worldwide peaked at 86.9% in December 2025 and was lowest at 74.8% in February 2026.
  • Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among play gyms worldwide peaked at 18.8% in August 2026 and was lowest at 9.6% in December 2025.
  • Across the 12 months ending September 2026, Tiny Love’s estimated Share of Search among play gyms worldwide peaked at 6.7% in February 2026 and was lowest at 3.5% in December 2025.

How did search popularity change for play gyms worldwide in September 2026?

  1. In September 2026, Fisher-Price gained estimated Share of Search among play gyms worldwide, from 76.6% to 79.3%.

  2. In September 2026, Skip Hop lost estimated Share of Search among play gyms worldwide, from 18.8% to 16%.

  3. Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

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