Brandwave

How popular isSkip Hop in search?

In September 2026, there were an estimated 49.5K branded searches for Skip Hop worldwide which held steady over the last 12 months. Skip Hop holds 16% estimated Share of Search among play gyms worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fisher-Price79.3%
  2. Skip Hop16%
  3. Tiny Love4.8%
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Which play gyms compete with Skip Hop?

Skip Hop against play gyms worldwide, by month

Share of Search by month for Fisher-Price, Skip Hop, Tiny Love. The figures are in the table below the chart.

View monthly share of search table
MonthFisher-PriceSkip HopTiny Love
Oct 202580.8%13.3%6%
Nov 202584.5%11.4%4.2%
Dec 202586.9%9.6%3.5%
Jan 202679.3%15.9%4.8%
Feb 202674.8%18.4%6.7%
Mar 202678.4%15.8%5.8%
Apr 202678.4%15.8%5.8%
May 202678.4%15.8%5.8%
Jun 202675.8%18.7%5.6%
Jul 202679.3%16%4.8%
Aug 202676.6%18.8%4.6%
Sep 202679.3%16%4.8%

  1. 1.Fisher-Price

    79.3%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Skip Hop

    16%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Tiny Love

    4.8%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Skip Hop and its closest rivals

Every comparison with Skip Hop

How has branded search demand for Skip Hop changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Skip Hop worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among play gyms worldwide increased from 13.3% to 16%.
  • Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among play gyms worldwide peaked at 18.8% in August 2026 and was lowest at 9.6% in December 2025.

How did search popularity change for play gyms worldwide in September 2026?

  1. In September 2026, Fisher-Price gained estimated Share of Search among play gyms worldwide, from 76.6% to 79.3%.

  2. In September 2026, Skip Hop lost estimated Share of Search among play gyms worldwide, from 18.8% to 16%.

  3. Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

Where does Skip Hop compete?

Skip Hop is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats3rd of 68.4%Show ranking
Baby toys3rd of 68.5%Show ranking
Changing bag brands3rd of 513.4%Show ranking
Bath toys brands2nd of 414.6%Show ranking
Baby bath tubs2nd of 516%Show ranking
Play gyms2nd of 316%Shown above
Nappy bags1st of 673.7%Show ranking

How is Skip Hop measured?

Brandwave collects information about searches that people make online using Skip Hop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • skip hop

Do you work for Skip Hop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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