Babymel vs Skip Hop:Which is more popular by branded search?
In August 2026, Skip Hop had more branded searches than Babymel among nappy bags worldwide. Skip Hop was estimated to have 60.5K branded searches compared to Babymel’s 170, and held a 13.9% Share of Search versus Babymel’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Babymel or Skip Hop?
Compare the nappy bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skip Hop, Babymel. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Skip Hop | Ju-Ju-Be | PacaPod | Storksak | Babymel |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 9.7% | 1.6% | 0.2% | 0.06% | 0.03% |
| Nov 2025 | 86.8% | 11.7% | 1.3% | 0.17% | 0.06% | 0.03% |
| Dec 2025 | 88.5% | 9.7% | 1.6% | 0.14% | 0.04% | 0.03% |
| Jan 2026 | 86.5% | 11.6% | 1.6% | 0.19% | 0.05% | 0.03% |
| Feb 2026 | 86.5% | 11.6% | 1.6% | 0.21% | 0.06% | 0.03% |
| Mar 2026 | 86.5% | 11.6% | 1.6% | 0.21% | 0.06% | 0.03% |
| Apr 2026 | 86.5% | 11.6% | 1.6% | 0.24% | 0.06% | 0.03% |
| May 2026 | 86.5% | 11.6% | 1.6% | 0.21% | 0.06% | 0.03% |
| Jun 2026 | 86.8% | 11.7% | 1.3% | 0.17% | 0.08% | 0.03% |
| Jul 2026 | 86.8% | 11.7% | 1.3% | 0.17% | 0.06% | 0.04% |
| Aug 2026 | 84.3% | 13.9% | 1.5% | 0.2% | 0.07% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Babymel and Skip Hop comparison changed over the last 12 months?
3 findings
- Skip Hop was ahead of Babymel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Babymel’s estimated Share of Search among nappy bags worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 140 to 170.
- Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among nappy bags worldwide moved from 9.7% to 13.9%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for nappy bags worldwide in August 2026?
2 changes
In August 2026, Skip Hop gained estimated Share of Search among nappy bags worldwide, from 11.7% to 13.9%.
Estimated monthly branded searches for Babymel worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Babymel’s and Skip Hop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.