Brandwave

How popular isBabymel in search?

In August 2026, there were an estimated 170 branded searches for Babymel worldwide which is up 21.4% over the last 11 months. Babymel holds 0.04% estimated Share of Search among nappy bags worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin84.3%
  2. Skip Hop13.9%
  3. Ju-Ju-Be1.5%
  4. PacaPod0.2%
  5. Storksak0.07%
  6. Babymel0.04%
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Which nappy bags compete with Babymel?

Babymel against nappy bags worldwide, by month

Share of Search by month for Munchkin, Skip Hop, Babymel. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinSkip HopJu-Ju-BePacaPodStorksakBabymel
Oct 202588.4%9.7%1.6%0.2%0.06%0.03%
Nov 202586.8%11.7%1.3%0.17%0.06%0.03%
Dec 202588.5%9.7%1.6%0.14%0.04%0.03%
Jan 202686.5%11.6%1.6%0.19%0.05%0.03%
Feb 202686.5%11.6%1.6%0.21%0.06%0.03%
Mar 202686.5%11.6%1.6%0.21%0.06%0.03%
Apr 202686.5%11.6%1.6%0.24%0.06%0.03%
May 202686.5%11.6%1.6%0.21%0.06%0.03%
Jun 202686.8%11.7%1.3%0.17%0.08%0.03%
Jul 202686.8%11.7%1.3%0.17%0.06%0.04%
Aug 202684.3%13.9%1.5%0.2%0.07%0.04%
Sep 2026——————

  1. 1.Munchkin

    84.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Skip Hop

    13.9%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  3. 3.Ju-Ju-Be

    1.5%

    Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.PacaPod

    0.2%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Storksak

    0.07%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Babymel

    0.04%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Babymel and its closest rivals

How has branded search demand for Babymel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Babymel worldwide rose from 140 to 170.
  • Across the 11 months ending August 2026, Babymel’s estimated Share of Search among nappy bags worldwide held steady, from 0.03% to 0.04%.

How did search popularity change for nappy bags worldwide in August 2026?

  1. In August 2026, Skip Hop gained estimated Share of Search among nappy bags worldwide, from 11.7% to 13.9%.

  2. In August 2026, Munchkin lost estimated Share of Search among nappy bags worldwide, from 86.8% to 84.3%.

  3. Estimated monthly branded searches for Babymel worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.

  4. Estimated monthly branded searches for Ju-Ju-Be worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  5. Estimated monthly branded searches for PacaPod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How is Babymel measured?

Brandwave collects information about searches that people make online using Babymel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • babymel bag

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How the Brand Demand Index is measured

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