How popular isFisher-Price in search?
In September 2026, there were an estimated 246K branded searches for Fisher-Price worldwide which is down 18.3% over the last 12 months. Fisher-Price holds 79.3% estimated Share of Search among play gyms worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which play gyms compete with Fisher-Price?
Share of Search by month for Fisher-Price, Skip Hop, Tiny Love. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Skip Hop | Tiny Love |
|---|---|---|---|
| Oct 2025 | 80.8% | 13.3% | 6% |
| Nov 2025 | 84.5% | 11.4% | 4.2% |
| Dec 2025 | 86.9% | 9.6% | 3.5% |
| Jan 2026 | 79.3% | 15.9% | 4.8% |
| Feb 2026 | 74.8% | 18.4% | 6.7% |
| Mar 2026 | 78.4% | 15.8% | 5.8% |
| Apr 2026 | 78.4% | 15.8% | 5.8% |
| May 2026 | 78.4% | 15.8% | 5.8% |
| Jun 2026 | 75.8% | 18.7% | 5.6% |
| Jul 2026 | 79.3% | 16% | 4.8% |
| Aug 2026 | 76.6% | 18.8% | 4.6% |
| Sep 2026 | 79.3% | 16% | 4.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.3% | 246K | 0% | +2.7 points | |
| 2, held 2nd | 16% | 49.5K | -18.2% | -2.9 points | |
| 3, held 3rd | 4.8% | 14.8K | 0% | +0.2 points |
79.3%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.7 points.
2.
Skip Hop16%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
4.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Fisher-Price and its closest rivals
Every comparison with Fisher-Price
30 comparisons
- Barbie vs Fisher-Price
- Chicco vs Fisher-Price
- Fisher-Price vs Infantino
- Fisher-Price vs LEGO
- Fisher-Price vs Playmobil
- Fisher-Price vs VTech
- Fisher-Price vs XP
- Ergobaby vs Fisher-Price
- Fisher-Price vs Hasbro
- Fisher-Price vs Little Tikes
- Fisher-Price vs Graco
- BabyBjörn vs Fisher-Price
- Fisher-Price vs Melissa & Doug
- Fisher-Price vs Ingenuity
- Fisher-Price vs Garrett
- Fisher-Price vs Spin Master
- Fisher-Price vs Skip Hop
- Fisher-Price vs Hape
- Fisher-Price vs Munchkin
- Fisher-Price vs Nokta
- Bright Starts vs Fisher-Price
- Fisher-Price vs Minelab
- Fisher-Price vs KidKraft
- Fisher-Price vs Plan Toys
- Fisher-Price vs Tiny Love
- 4moms vs Fisher-Price
- Fisher-Price vs Shnuggle
- Fisher-Price vs Manhattan Toy
- Fisher-Price vs Lamaze
- Fisher-Price vs Summer Infant
How has branded search demand for Fisher-Price changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fisher-Price worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among play gyms worldwide decreased from 80.8% to 79.3%.
- Across the 12 months ending September 2026, Fisher-Price’s estimated Share of Search among play gyms worldwide peaked at 86.9% in December 2025 and was lowest at 74.8% in February 2026.
How did search popularity change for play gyms worldwide in September 2026?
3 changes
In September 2026, Fisher-Price gained estimated Share of Search among play gyms worldwide, from 76.6% to 79.3%.
In September 2026, Skip Hop lost estimated Share of Search among play gyms worldwide, from 18.8% to 16%.
Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Where does Fisher-Price compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toy brands | 5th of 8 | 1.7% | Show ranking |
| Farm animals brands | 2nd of 3 | 20.4% | Show ranking |
| Baby rockers | 2nd of 6 | 22% | Show ranking |
| Baby bouncers | 2nd of 6 | 22.6% | Show ranking |
| Metal detector brands | 2nd of 5 | 36.4% | Show ranking |
| Dollhouse brands | 1st of 6 | 39.5% | Show ranking |
| Baby play mats | 1st of 6 | 39.8% | Show ranking |
| Play kitchen brands | 1st of 5 | 40.7% | Show ranking |
| Baby toys | 2nd of 6 | 42.3% | Show ranking |
| Bath toys brands | 1st of 4 | 66.4% | Show ranking |
| Baby bath tubs | 1st of 5 | 72.1% | Show ranking |
| Play gyms | 1st of 3 | 79.3% | Shown above |
How is Fisher-Price measured?
Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fisher price
Who owns Fisher-Price?
Fisher-Price is owned by 
Mattel. Brandwave also tracks Barbie, owned by the same company, worldwide.
Do you work for Fisher-Price? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Fisher-Price your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.