Brandwave

How popular isFisher-Price in search?

In August 2026, there were an estimated 246K branded searches for Fisher-Price worldwide which is down 18.3% over the last 11 months. Fisher-Price holds 39.1% estimated Share of Search among metal detector brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fisher-Price39.1%
  2. XP39.1%
  3. Garrett11.8%
  4. Nokta6.4%
  5. Minelab3.5%
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Which metal detector brands compete with Fisher-Price?

Fisher-Price against metal detector brands worldwide, by month

Share of Search by month for Fisher-Price, XP, Garrett, Nokta, Minelab. The figures are in the table below the chart.

View monthly share of search table
MonthFisher-PriceXPGarrettNoktaMinelab
Oct 202543.1%35.3%10.6%7.1%3.9%
Nov 202553.7%29.4%8.8%4.8%3.2%
Dec 202553.7%29.4%8.8%4.8%3.2%
Jan 202644.2%36.1%10.9%4.9%4%
Feb 202638.5%38.5%11.6%6.3%5.2%
Mar 202639.7%39.7%9.8%6.5%4.4%
Apr 202639.7%39.7%9.8%6.5%4.4%
May 202635.3%43.1%13%4.7%3.9%
Jun 202632.8%40.2%18%5.4%3.6%
Jul 202639.6%39.6%11.9%5.3%3.6%
Aug 202639.1%39.1%11.8%6.4%3.5%
Sep 2026—————

  1. 1.Fisher-Price

    39.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.XP

    39.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Garrett

    11.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Nokta

    6.4%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  5. 5.Minelab

    3.5%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fisher-Price and its closest rivals

How has branded search demand for Fisher-Price changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fisher-Price worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among metal detector brands worldwide decreased from 43.1% to 39.1%.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among metal detector brands worldwide peaked at 53.7% in November 2025 and was lowest at 32.8% in June 2026.

How did search popularity change for metal detector brands worldwide in August 2026?

  1. In August 2026, Nokta gained estimated Share of Search among metal detector brands worldwide, from 5.3% to 6.4%.

  2. XP’s estimated Share of Search among metal detector brands worldwide has lost ground for 3 months in a row, from 43.1% to 39.1% in August 2026.

  3. Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

  4. Estimated monthly branded searches for Minelab worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Fisher-Price compete?

Fisher-Price is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats3rd of 69.7%Show ranking
Baby bouncers2nd of 626%Show ranking
Baby rockers2nd of 626.7%Show ranking
Baby bath tubs2nd of 635.8%Show ranking
Metal detector brands1st of 539.1%Shown above
Baby toys1st of 648.2%Show ranking

How is Fisher-Price measured?

Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisher price

How the Brand Demand Index is measured

Who owns Fisher-Price?

Fisher-Price is owned by Mattel. Brandwave also tracks Barbie, owned by the same company, worldwide.

Do you work for Fisher-Price? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

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