Brandwave

Metal detector brands:Which brands are most popular in search?

Fisher-Price and XP share the highest estimated Share of Search among metal detector brands worldwide, at 39.1% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fisher-Price39.1%
  2. XP39.1%
  3. Garrett11.8%
  4. Nokta6.4%
  5. Minelab3.5%

Follow metal detector brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the metal detector brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among metal detector brands worldwide, by month

Share of Search by month for Fisher-Price, XP, Garrett, Nokta, Minelab. The figures are in the table below the chart.

View monthly share of search table
MonthFisher-PriceXPGarrettNoktaMinelab
Oct 202543.1%35.3%10.6%7.1%3.9%
Nov 202553.7%29.4%8.8%4.8%3.2%
Dec 202553.7%29.4%8.8%4.8%3.2%
Jan 202644.2%36.1%10.9%4.9%4%
Feb 202638.5%38.5%11.6%6.3%5.2%
Mar 202639.7%39.7%9.8%6.5%4.4%
Apr 202639.7%39.7%9.8%6.5%4.4%
May 202635.3%43.1%13%4.7%3.9%
Jun 202632.8%40.2%18%5.4%3.6%
Jul 202639.6%39.6%11.9%5.3%3.6%
Aug 202639.1%39.1%11.8%6.4%3.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Fisher-Price

    39.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.XP

    39.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Garrett

    11.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Nokta

    6.4%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  5. 5.Minelab

    3.5%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among metal detector brands worldwide?

Fisher-Price and XP share the highest estimated Share of Search among metal detector brands worldwide, at 39.1% in August 2026.

Global metal detector brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fisher-Price43.1% → 39.1%53.7%Nov 202532.8%Jun 20261st
XP35.3% → 39.1%43.1%May 202629.4%Nov 20252nd
Garrett10.6% → 11.8%18%Jun 20268.8%Nov 20253rd
Nokta7.1% → 6.4%7.1%Oct 20254.7%May 20264th
Minelab3.9% → 3.5%5.2%Feb 20263.2%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among metal detector brands worldwide decreased from 43.1% to 39.1%.
  • Across the 11 months ending August 2026, XP’s estimated Share of Search among metal detector brands worldwide increased from 35.3% to 39.1%.
  • Across the 11 months ending August 2026, Garrett’s estimated Share of Search among metal detector brands worldwide increased from 10.6% to 11.8%.
  • Across the 11 months ending August 2026, Nokta’s estimated Share of Search among metal detector brands worldwide decreased from 7.1% to 6.4%.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among metal detector brands worldwide peaked at 53.7% in November 2025 and was lowest at 32.8% in June 2026.
  • Across the 11 months ending August 2026, XP’s estimated Share of Search among metal detector brands worldwide peaked at 43.1% in May 2026 and was lowest at 29.4% in November 2025.
  • Across the 11 months ending August 2026, Garrett’s estimated Share of Search among metal detector brands worldwide peaked at 18% in June 2026 and was lowest at 8.8% in November 2025.
  • Across the 11 months ending August 2026, Nokta’s estimated Share of Search among metal detector brands worldwide peaked at 7.1% in October 2025 and was lowest at 4.7% in May 2026.
  • Across the 11 months ending August 2026, Minelab’s estimated Share of Search among metal detector brands worldwide peaked at 5.2% in February 2026 and was lowest at 3.2% in November 2025.
  • Across the 11 months ending August 2026, Minelab held steady: its estimated Share of Search among metal detector brands worldwide moved less than 0.5 percentage points.

How did search popularity change for metal detector brands worldwide in August 2026?

  1. In August 2026, Nokta gained estimated Share of Search among metal detector brands worldwide, from 5.3% to 6.4%.

  2. XP’s estimated Share of Search among metal detector brands worldwide has lost ground for 3 months in a row, from 43.1% to 39.1% in August 2026.

  3. Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

  4. Estimated monthly branded searches for Minelab worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free