Nokta vs XP:Which is more popular by branded search?
In August 2026, XP had more branded searches than Nokta among metal detector brands worldwide. XP was estimated to have 246K branded searches compared to Nokta’s 40.5K, and held a 39.1% Share of Search versus Nokta’s 6.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nokta or XP?
Compare the metal detector brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for XP, Nokta. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | XP | Garrett | Nokta | Minelab |
|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 35.3% | 10.6% | 7.1% | 3.9% |
| Nov 2025 | 53.7% | 29.4% | 8.8% | 4.8% | 3.2% |
| Dec 2025 | 53.7% | 29.4% | 8.8% | 4.8% | 3.2% |
| Jan 2026 | 44.2% | 36.1% | 10.9% | 4.9% | 4% |
| Feb 2026 | 38.5% | 38.5% | 11.6% | 6.3% | 5.2% |
| Mar 2026 | 39.7% | 39.7% | 9.8% | 6.5% | 4.4% |
| Apr 2026 | 39.7% | 39.7% | 9.8% | 6.5% | 4.4% |
| May 2026 | 35.3% | 43.1% | 13% | 4.7% | 3.9% |
| Jun 2026 | 32.8% | 40.2% | 18% | 5.4% | 3.6% |
| Jul 2026 | 39.6% | 39.6% | 11.9% | 5.3% | 3.6% |
| Aug 2026 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Nokta and XP comparison changed over the last 12 months?
3 findings
- XP was ahead of Nokta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nokta’s estimated Share of Search among metal detector brands worldwide moved from 7.1% to 6.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, XP’s estimated Share of Search among metal detector brands worldwide moved from 35.3% to 39.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for metal detector brands worldwide in August 2026?
2 changes
In August 2026, Nokta gained estimated Share of Search among metal detector brands worldwide, from 5.3% to 6.4%.
XP’s estimated Share of Search among metal detector brands worldwide has lost ground for 3 months in a row, from 43.1% to 39.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nokta’s and XP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.