Brandwave

How popular isXP in search?

In August 2026, there were an estimated 246K branded searches for XP worldwide which held steady over the last 11 months. XP holds 39.1% estimated Share of Search among metal detector brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fisher-Price39.1%
  2. XP39.1%
  3. Garrett11.8%
  4. Nokta6.4%
  5. Minelab3.5%
XP website (opens in a new tab)

Follow XP and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which metal detector brands compete with XP?

XP against metal detector brands worldwide, by month

Share of Search by month for Fisher-Price, XP, Garrett, Nokta, Minelab. The figures are in the table below the chart.

View monthly share of search table
MonthFisher-PriceXPGarrettNoktaMinelab
Oct 202543.1%35.3%10.6%7.1%3.9%
Nov 202553.7%29.4%8.8%4.8%3.2%
Dec 202553.7%29.4%8.8%4.8%3.2%
Jan 202644.2%36.1%10.9%4.9%4%
Feb 202638.5%38.5%11.6%6.3%5.2%
Mar 202639.7%39.7%9.8%6.5%4.4%
Apr 202639.7%39.7%9.8%6.5%4.4%
May 202635.3%43.1%13%4.7%3.9%
Jun 202632.8%40.2%18%5.4%3.6%
Jul 202639.6%39.6%11.9%5.3%3.6%
Aug 202639.1%39.1%11.8%6.4%3.5%
Sep 2026—————

  1. 1.Fisher-Price

    39.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.XP

    39.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Garrett

    11.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Nokta

    6.4%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  5. 5.Minelab

    3.5%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between XP and its closest rivals

How has branded search demand for XP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for XP worldwide held steady at 246K.
  • Across the 11 months ending August 2026, XP’s estimated Share of Search among metal detector brands worldwide increased from 35.3% to 39.1%.
  • Across the 11 months ending August 2026, XP’s estimated Share of Search among metal detector brands worldwide peaked at 43.1% in May 2026 and was lowest at 29.4% in November 2025.

How did search popularity change for metal detector brands worldwide in August 2026?

  1. In August 2026, Nokta gained estimated Share of Search among metal detector brands worldwide, from 5.3% to 6.4%.

  2. XP’s estimated Share of Search among metal detector brands worldwide has lost ground for 3 months in a row, from 43.1% to 39.1% in August 2026.

  3. Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.

  4. Estimated monthly branded searches for Minelab worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is XP measured?

Brandwave collects information about searches that people make online using XP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • xp

Do you work for XP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is XP your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free