Brandwave

Changing Bag brands:Which are searched most?

In September 2026, Bugaboo was the most searched among changing Bag brands worldwide, with an estimated 442K branded searches and 72.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bugaboo72.1%
  2. Silver Cross19.8%
  3. Skip Hop8.1%
  4. Storksak0.04%
  5. Babymel0.02%

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Share of SearchLeaderboard

Compare the changing bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among changing Bag brands worldwide, by month

Share of Search by month for Bugaboo, Silver Cross, Skip Hop. The figures are in the table below the chart.

View monthly share of search table
MonthBugabooSilver CrossSkip HopStorksakBabymel
Oct 202574.4%17.5%8%0.05%0.02%
Nov 202574%16.7%9.2%0.05%0.03%
Dec 202570.9%19.6%9.5%0.04%0.03%
Jan 202672.6%18.3%9%0.04%0.02%
Feb 202671.6%19.4%8.9%0.05%0.03%
Mar 202674.9%17.5%7.5%0.04%0.02%
Apr 202674.7%17.7%7.6%0.04%0.02%
May 202674.6%17.7%7.6%0.04%0.02%
Jun 202674.5%17.8%7.7%0.05%0.02%
Jul 202674%18.4%7.5%0.04%0.03%
Aug 202670.9%19.9%9.1%0.05%0.03%
Sep 202672.1%19.8%8.1%0.04%0.02%

This month’s ranking, September 2026

  1. 1.Bugaboo

    72.1%

    Held 1st. 442K estimated branded searches, -5.7% vs prior month. Share +1.2 points.

  2. 2.Silver Cross

    19.8%

    Held 2nd. 121K estimated branded searches, -7.6% vs prior month. Share -0.1 points.

  3. 3.Skip Hop

    8.1%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Storksak

    0.04%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.Babymel

    0.02%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among changing Bag brands worldwide?

In September 2026, Bugaboo was the most searched among changing Bag brands worldwide, with an estimated 442K branded searches and 72.1% estimated Share of Search within this set. Silver Cross is in 2nd place, 52.3 percentage points behind at 19.8% Share of Search.

Global changing Bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bugaboo74.4% → 72.1%74.9%Mar 202670.9%Dec 20251st
Silver Cross17.5% → 19.8%19.9%Aug 202616.7%Nov 20252nd
Skip Hop8% → 8.1%9.5%Dec 20257.5%Mar 20263rd
Storksak0.05% → 0.04%0.05%Oct 20250.04%Jan 20264th
Babymel0.02%0.03%Dec 20250.02%Mar 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among changing Bag brands worldwide decreased from 74.4% to 72.1%.
  • Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among changing Bag brands worldwide increased from 17.5% to 19.8%.
  • Across the 12 months ending September 2026, Bugaboo’s estimated Share of Search among changing Bag brands worldwide peaked at 74.9% in March 2026 and was lowest at 70.9% in December 2025.
  • Across the 12 months ending September 2026, Silver Cross’ estimated Share of Search among changing Bag brands worldwide peaked at 19.9% in August 2026 and was lowest at 16.7% in November 2025.
  • Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among changing Bag brands worldwide peaked at 9.5% in December 2025 and was lowest at 7.5% in March 2026.
  • Across the 12 months ending September 2026, Skip Hop, Storksak and Babymel held steady: their estimated Share of Search among changing Bag brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for changing Bag brands worldwide in September 2026?

  1. In September 2026, Bugaboo gained estimated Share of Search among changing Bag brands worldwide, from 70.9% to 72.1%.

  2. In September 2026, Skip Hop lost estimated Share of Search among changing Bag brands worldwide, from 9.1% to 8.1%.

  3. Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.

  4. Estimated monthly branded searches for Storksak worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

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