Brandwave

Skip Hop vs Storksak:Which is searched more?

In September 2026, Skip Hop had more branded searches than Storksak among changing bag brands worldwide. Skip Hop was estimated to have 49.5K branded searches compared to Storksak’s 260, and held an 8.1% Share of Search versus Storksak’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among changing bag brands worldwide in September 2026Which is more popular in search, Skip Hop or Storksak?
Skip Hop8.1%49.5K searches
vs
Storksak0.04%260 searches

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Which is more popular in search, Skip Hop or Storksak?

Compare the changing bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Skip Hop and Storksak among changing bag brands worldwide, by month

Share of Search by month for Skip Hop, Storksak. The figures are in the table below the chart.

View monthly share of search table
MonthBugabooSilver CrossSkip HopStorksakBabymel
Oct 202574.4%17.5%8%0.05%0.02%
Nov 202574%16.7%9.2%0.05%0.03%
Dec 202570.9%19.6%9.5%0.04%0.03%
Jan 202672.6%18.3%9%0.04%0.02%
Feb 202671.6%19.4%8.9%0.05%0.03%
Mar 202674.9%17.5%7.5%0.04%0.02%
Apr 202674.7%17.7%7.6%0.04%0.02%
May 202674.6%17.7%7.6%0.04%0.02%
Jun 202674.5%17.8%7.7%0.05%0.02%
Jul 202674%18.4%7.5%0.04%0.03%
Aug 202670.9%19.9%9.1%0.05%0.03%
Sep 202672.1%19.8%8.1%0.04%0.02%

How has the Skip Hop and Storksak comparison changed over the last 12 months?

  • Skip Hop was ahead of Storksak in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Skip Hop’s estimated Share of Search among changing bag brands worldwide moved from 8% to 8.1%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Storksak’s estimated Share of Search among changing bag brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 320 to 260.

How did search popularity change for changing bag brands worldwide in September 2026?

  1. In September 2026, Skip Hop lost estimated Share of Search among changing bag brands worldwide, from 9.1% to 8.1%.

  2. Estimated monthly branded searches for Storksak worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

Other head-to-heads among changing bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Skip Hop’s and Storksak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Skip Hop

1 branded search term

  • skip hop

Storksak

1 branded search term

  • storksak bag

How the Brand Demand Index is measured

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