Brandwave

Joolz vs Silver Cross:Which is more popular?

In September 2026, Silver Cross had more branded searches than Joolz among pram and stroller brands worldwide. Silver Cross had about 121,000 branded searches, while Joolz had 60,500. Silver Cross made up 5.7% of all pram and stroller brand searches we track, and Joolz accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Joolz and Silver Cross each appeared in one of the five answers. Joolz and Silver Cross were each mentioned first in one of the two answers that named either.

Among pram and stroller brands worldwide in September 2026

Who do people search for more?

Silver Cross, about 2 searches for every 1 for Joolz

Silver Cross 121K searchesJoolz 60.5K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Joolz in 1 of 5Silver Cross in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Joolz first in 1Silver Cross first in 1

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joolz was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Silver Cross was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joolz and Silver Cross were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UPPAbaby1st
  2. Bugaboo2nd
  3. Nuna3rd
  4. Baby Jogger4th
  5. Cybex5th
  6. Graco6th
  7. Silver Cross7th
  8. Chicco8th
  9. Joolz9th
  10. Mountain Buggy–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • UPPAbaby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bugaboo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nuna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baby Jogger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chicco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cybex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver Cross1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joolz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about pram and stroller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Joolz or Silver Cross more popular in search?

This chart shows how often people search Google for Joolz and Silver Cross by name. Each line represents a brand's share of searches for all 11 pram and stroller brands we track, month by month, from English-language searches worldwide.

Joolz and Silver Cross among pram and stroller brands worldwide, by month

Share of searches by month for Silver Cross, Joolz. The figures are in the table below the chart.

View monthly share of searches table
MonthBugabooNunaChiccoUPPAbabyCybexSilver CrossGracoJoolzMountain BuggyBaby JoggerPhil & Teds
Oct 202521.5%19%18.1%13.2%10.9%5.1%6.3%2.8%1.6%1.3%0.2%
Nov 202520%20.6%19.4%12.5%11.5%4.5%5.6%3%1.4%1.1%0.18%
Dec 202520%20.1%20.9%11.8%10.6%5.5%5.9%2.2%1.6%1.2%0.19%
Jan 202621.8%18.3%17.5%12.5%12.3%5.5%6%2.7%1.9%1.2%0.2%
Feb 202621.5%18.1%17.2%12.6%12.6%5.8%5.9%2.7%1.9%1.5%0.19%
Mar 202622%18.2%17.3%12.4%12.9%5.1%6%2.7%1.7%1.5%0.2%
Apr 202621.7%18.5%17.4%12.7%12.8%5.1%6%2.7%1.7%1.2%0.16%
May 202622.2%18.6%17.8%13.6%11.9%5.3%5%2.8%1.6%1.2%0.16%
Jun 202623.2%20.1%15.7%12.4%12.1%5.5%5.3%2.4%1.7%1.3%0.17%
Jul 202623.4%19.9%15.5%12.2%12.2%5.8%5.3%2.4%1.8%1.3%0.17%
Aug 202621.3%18.6%17.7%13.8%11.9%6%5%2.7%1.6%1.2%0.16%
Sep 202620.9%19.2%18.5%13%11.6%5.7%5.2%2.9%1.5%1.3%0.21%

How has the Joolz and Silver Cross comparison changed over the last 12 months?

3 findings

How did search popularity change for pram and stroller brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Joolz’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Joolz

1 branded search term

  • joolz

Silver Cross

4 branded search terms

  • silver cross
  • silver cross pushchair
  • silver cross reef
  • silver cross stroller

How the Brand Demand Index is measured

Other head-to-heads among pram and stroller brands

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