Graco vs Silver Cross:Which is more popular?
In September 2026, Silver Cross had more branded searches than Graco among pram and stroller brands worldwide. Silver Cross had about 121,000 branded searches, while Graco had 110,000. Silver Cross made up 5.7% of all pram and stroller brand searches we track, and Graco accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Graco appeared in three of the five answers and Silver Cross in one. Graco was mentioned before Silver Cross in two out of three answers that named either.
Who do people search for more?
Silver Cross, about 10% more searches than Graco
Who does AI mention more?
Graco, mentioned in 3 of 5 answers, Silver Cross in 1
Who does AI recommend more?
Graco, named ahead of Silver Cross in 2 of 3 answers
Follow Graco vs Silver Cross and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pram and stroller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Graco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Silver Cross was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Graco was listed before Silver Cross in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
UPPAbaby1st
Bugaboo2nd
Nuna3rd
Baby Jogger4th
Cybex5th- Graco6th
- Silver Cross7th
Chicco8th
Joolz9th
Mountain Buggy–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- UPPAbaby5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bugaboo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nuna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Graco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baby Jogger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chicco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cybex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Silver Cross1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joolz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mountain Buggy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and stroller brands
5 answers
Asked ChatGPT
“Which pram or stroller brand should I buy?”
Asked ChatGPT
“What are the best pram and stroller brands?”
Asked ChatGPT
“What's the best pram or stroller brand for everyday outings?”
Searched Google, AI Overview
“lightweight stroller”
Searched Google, AI Overview
“best stroller brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Graco or Silver Cross more popular in search?
This chart shows how often people search Google for Graco and Silver Cross by name. Each line represents a brand's share of searches for all 11 pram and stroller brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Silver Cross, Graco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bugaboo | Nuna | Chicco | UPPAbaby | Cybex | Silver Cross | Graco | Joolz | Mountain Buggy | Baby Jogger | Phil & Teds |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 19% | 18.1% | 13.2% | 10.9% | 5.1% | 6.3% | 2.8% | 1.6% | 1.3% | 0.2% |
| Nov 2025 | 20% | 20.6% | 19.4% | 12.5% | 11.5% | 4.5% | 5.6% | 3% | 1.4% | 1.1% | 0.18% |
| Dec 2025 | 20% | 20.1% | 20.9% | 11.8% | 10.6% | 5.5% | 5.9% | 2.2% | 1.6% | 1.2% | 0.19% |
| Jan 2026 | 21.8% | 18.3% | 17.5% | 12.5% | 12.3% | 5.5% | 6% | 2.7% | 1.9% | 1.2% | 0.2% |
| Feb 2026 | 21.5% | 18.1% | 17.2% | 12.6% | 12.6% | 5.8% | 5.9% | 2.7% | 1.9% | 1.5% | 0.19% |
| Mar 2026 | 22% | 18.2% | 17.3% | 12.4% | 12.9% | 5.1% | 6% | 2.7% | 1.7% | 1.5% | 0.2% |
| Apr 2026 | 21.7% | 18.5% | 17.4% | 12.7% | 12.8% | 5.1% | 6% | 2.7% | 1.7% | 1.2% | 0.16% |
| May 2026 | 22.2% | 18.6% | 17.8% | 13.6% | 11.9% | 5.3% | 5% | 2.8% | 1.6% | 1.2% | 0.16% |
| Jun 2026 | 23.2% | 20.1% | 15.7% | 12.4% | 12.1% | 5.5% | 5.3% | 2.4% | 1.7% | 1.3% | 0.17% |
| Jul 2026 | 23.4% | 19.9% | 15.5% | 12.2% | 12.2% | 5.8% | 5.3% | 2.4% | 1.8% | 1.3% | 0.17% |
| Aug 2026 | 21.3% | 18.6% | 17.7% | 13.8% | 11.9% | 6% | 5% | 2.7% | 1.6% | 1.2% | 0.16% |
| Sep 2026 | 20.9% | 19.2% | 18.5% | 13% | 11.6% | 5.7% | 5.2% | 2.9% | 1.5% | 1.3% | 0.21% |
How has the Graco and Silver Cross comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Silver Cross took it in May 2026.
- Across the 12 months ending September 2026, Graco’s share of searches among pram and stroller brands worldwide moved from 6.3% to 5.2%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among pram and stroller brands worldwide moved from 5.1% to 5.7%, and its estimated monthly branded searches moved from 109K to 121K.
How did search popularity change for pram and stroller brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Silver Cross worldwide rose 11.4% over 12 measured months, from 109K to 121K in September 2026.
Estimated monthly branded searches for Graco worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Graco’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Graco
1 branded search term
- graco
Silver Cross
4 branded search terms
- silver cross
- silver cross pushchair
- silver cross reef
- silver cross stroller
Other head-to-heads among pram and stroller brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.