Brandwave

Dagne Dover vs Skip Hop:Which is more popular?

In September 2026, Dagne Dover had more branded searches than Skip Hop among nappy bags worldwide. Dagne Dover had about 14,800 branded searches, while Skip Hop had 10,600. Dagne Dover made up 24.8% of all nappy bag searches we track, and Skip Hop accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about nappy bags, Dagne Dover and Skip Hop each appeared in three of the five answers. Skip Hop was mentioned before Dagne Dover in every answer.

Among nappy bags worldwide in September 2026

Who do people search for more?

Dagne Dover, about 39% more searches than Skip Hop

Dagne Dover 14.8K searchesSkip Hop 10.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Dagne Dover in 3 of 5Skip Hop in 3 of 5

Who does AI recommend more?

Skip Hop, named ahead of Dagne Dover in every answer

Skip Hop first in 3Dagne Dover never first

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Top nappy bags in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dagne Dover was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Skip Hop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skip Hop was listed before Dagne Dover in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skip Hop1st
  2. BÉIS2nd
  3. Dagne Dover3rd
  4. Ju-Ju-Be4th
  5. Bugaboo–
  6. Silver Cross–
  7. PacaPod–
  8. Munchkin–
  9. Storksak–
  10. Babymel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BÉIS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagne Dover3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skip Hop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ju-Ju-Be1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bugaboo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silver Cross0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PacaPod0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Munchkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Storksak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Babymel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about nappy bags

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dagne Dover or Skip Hop more popular in search?

This chart shows how often people search Google for Dagne Dover and Skip Hop by name. Each line represents a brand's share of searches for all ten nappy bag brands we track, month by month, from English-language searches worldwide.

Dagne Dover and Skip Hop among nappy bags worldwide, by month

Share of searches by month for Dagne Dover, Skip Hop. The figures are in the table below the chart.

View monthly share of searches table
MonthBÉISDagne DoverSkip HopJu-Ju-BeBugabooSilver CrossPacaPodMunchkinStorksakBabymel
Oct 202524.1%29.4%36.7%5.9%1.4%0.78%1.1%0.28%0.35%0.15%
Nov 202534.4%34.4%19.7%6.9%1.7%0.91%1.1%0.27%0.41%0.22%
Dec 202527.4%27.4%23.1%18.3%1.2%0.89%0.89%0.32%0.26%0.17%
Jan 202627.7%33.8%23.5%10.1%1.6%1.2%1.2%0.4%0.32%0.17%
Feb 202631.7%38.7%18%7.7%1%1%1%0.25%0.3%0.16%
Mar 202643.7%29.3%16.8%5.8%1.3%1.2%1.2%0.28%0.34%0.15%
Apr 202639.9%26.7%22.9%5.3%1.5%1.3%1.5%0.38%0.38%0.21%
May 202641.2%27.5%19.3%6.7%1.5%1.3%1.3%0.49%0.4%0.21%
Jun 202641.6%27.8%19.5%5.5%2%1.4%1.1%0.4%0.49%0.22%
Jul 202644.6%24.4%20.7%5.9%1.3%1.2%0.97%0.35%0.35%0.23%
Aug 202644.7%24.4%21%4.9%1.3%1.3%1.2%0.53%0.43%0.23%
Sep 202645.5%24.8%17.8%6%1.7%1.7%1.2%0.54%0.44%0.24%

Dagne Dover and Skip Hop sell other things too, so only their searches that name this product count here, like “dagne dover diaper bag”.

How has the Dagne Dover and Skip Hop comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Dagne Dover took it in November 2025.
  • Across the 12 months ending September 2026, Dagne Dover’s share of searches among nappy bags worldwide moved from 29.4% to 24.8%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
  • Across the 12 months ending September 2026, Skip Hop’s share of searches among nappy bags worldwide moved from 36.7% to 17.8%, and its estimated monthly branded searches moved from 33.8K to 10.6K.

How did search popularity change for nappy bags worldwide in September 2026?

2 changes

  1. In September 2026, Skip Hop lost share of searches among nappy bags worldwide, from 21% to 17.8%.

  2. Estimated monthly branded searches for Dagne Dover worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dagne Dover’s and Skip Hop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dagne Dover

1 branded search term

  • dagne dover diaper bag

Skip Hop

2 branded search terms

  • skip hop changing bag
  • skip hop nappy bag

How the Brand Demand Index is measured

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