Hape vs Munchkin:Which is searched more?
In September 2026, Hape had more branded searches than Munchkin among bath toys brands worldwide. Hape was estimated to have 40.5K branded searches compared to Munchkin’s 2.9K, and held a 12% Share of Search versus Munchkin’s 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hape or Munchkin?
Compare the bath toys brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hape, Munchkin. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Skip Hop | Hape | Munchkin |
|---|---|---|---|---|
| Oct 2025 | 74.7% | 12.3% | 12.3% | 0.72% |
| Nov 2025 | 78.5% | 10.6% | 10.6% | 0.42% |
| Dec 2025 | 80% | 8.8% | 10.8% | 0.43% |
| Jan 2026 | 72.7% | 14.6% | 12% | 0.7% |
| Feb 2026 | 68.6% | 16.9% | 13.8% | 0.65% |
| Mar 2026 | 70.8% | 14.2% | 14.2% | 0.69% |
| Apr 2026 | 70.8% | 14.2% | 14.2% | 0.69% |
| May 2026 | 70.7% | 14.2% | 14.2% | 0.83% |
| Jun 2026 | 68.2% | 16.8% | 13.7% | 1.2% |
| Jul 2026 | 72.6% | 14.6% | 12% | 0.86% |
| Aug 2026 | 70.2% | 17.3% | 11.6% | 1% |
| Sep 2026 | 72.6% | 14.6% | 12% | 0.86% |
How has the Hape and Munchkin comparison changed over the last 12 months?
3 findings
- Hape was ahead of Munchkin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s estimated Share of Search among bath toys brands worldwide moved from 12.3% to 12%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Munchkin’s estimated Share of Search among bath toys brands worldwide moved from 0.72% to 0.86%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for bath toys brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Other head-to-heads among bath toys brands
How each brand is measured
Brandwave collects information about searches that people make online using Hape’s and Munchkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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