Brandwave

How popular isHape in search?

In September 2026, there were an estimated 40.5K branded searches for Hape worldwide which is down 18.2% over the last 12 months. Hape holds 12% estimated Share of Search among bath toys brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fisher-Price72.6%
  2. Skip Hop14.6%
  3. Hape12%
  4. Munchkin0.86%
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Which bath toys brands compete with Hape?

Hape against bath toys brands worldwide, by month

Share of Search by month for Fisher-Price, Skip Hop, Hape. The figures are in the table below the chart.

View monthly share of search table
MonthFisher-PriceSkip HopHapeMunchkin
Oct 202574.7%12.3%12.3%0.72%
Nov 202578.5%10.6%10.6%0.42%
Dec 202580%8.8%10.8%0.43%
Jan 202672.7%14.6%12%0.7%
Feb 202668.6%16.9%13.8%0.65%
Mar 202670.8%14.2%14.2%0.69%
Apr 202670.8%14.2%14.2%0.69%
May 202670.7%14.2%14.2%0.83%
Jun 202668.2%16.8%13.7%1.2%
Jul 202672.6%14.6%12%0.86%
Aug 202670.2%17.3%11.6%1%
Sep 202672.6%14.6%12%0.86%

  1. 1.Fisher-Price

    72.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Skip Hop

    14.6%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  3. 3.Hape

    12%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Munchkin

    0.86%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.

Compare search popularity between Hape and its closest rivals

Every comparison with Hape

How has branded search demand for Hape changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hape worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Hape’s estimated Share of Search among bath toys brands worldwide peaked at 14.2% in March 2026 and was lowest at 10.6% in November 2025.
  • Across the 12 months ending September 2026, Hape fell from 2nd to 3rd among bath toys brands worldwide.

How did search popularity change for bath toys brands worldwide in September 2026?

  1. In September 2026, Fisher-Price gained estimated Share of Search among bath toys brands worldwide, from 70.2% to 72.6%.

  2. In September 2026, Skip Hop lost estimated Share of Search among bath toys brands worldwide, from 17.3% to 14.6%.

  3. Estimated monthly branded searches for Hape worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Where does Hape compete?

Hape is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dolls house brands3rd of 64.5%Show ranking
Dollhouse brands4th of 66.5%Show ranking
Play kitchen brands4th of 56.7%Show ranking
Art easel brands3rd of 49.5%Show ranking
Bath toys brands3rd of 412%Shown above
Dollhouse furniture brands2nd of 419.1%Show ranking

How is Hape measured?

Brandwave collects information about searches that people make online using Hape’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hape

Do you work for Hape? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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