How popular isHape in search?
In September 2026, there were an estimated 40.5K branded searches for Hape worldwide which is down 18.2% over the last 12 months. Hape holds 6.7% estimated Share of Search among play kitchen brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fisher-Price40.7%
Little Tikes27.3%
Melissa & Doug22.4%
Hape6.7%
KidKraft3%
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Which play kitchen brands compete with Hape?
Share of Search by month for Fisher-Price, Little Tikes, Melissa & Doug, Hape, KidKraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | Little Tikes | Melissa & Doug | Hape | KidKraft |
|---|---|---|---|---|---|
| Oct 2025 | 46.4% | 20.8% | 20.9% | 7.6% | 4.2% |
| Nov 2025 | 46.7% | 17.1% | 25.6% | 6.3% | 4.2% |
| Dec 2025 | 49% | 18% | 22% | 6.6% | 4.4% |
| Jan 2026 | 50.8% | 18.5% | 18.6% | 8.3% | 3.7% |
| Feb 2026 | 43.7% | 23.9% | 19.7% | 8.8% | 3.9% |
| Mar 2026 | 42.9% | 23.5% | 19.2% | 8.6% | 5.8% |
| Apr 2026 | 44.4% | 24.3% | 16.4% | 8.9% | 6% |
| May 2026 | 42.5% | 28.5% | 15.7% | 8.6% | 4.7% |
| Jun 2026 | 41.1% | 27.6% | 18.6% | 8.3% | 4.5% |
| Jul 2026 | 44.4% | 24.4% | 19.9% | 7.3% | 4% |
| Aug 2026 | 42.8% | 23.5% | 23.5% | 7% | 3.1% |
| Sep 2026 | 40.7% | 27.3% | 22.4% | 6.7% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.7% | 246K | 0% | -2.1 points | |
| 2, moved from 3rd to 2nd | 27.3% | 165K | +22.2% | +3.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.4% | 135K | +0.07% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.7% | 40.5K | 0% | -0.4 points | |
| 5, held 5th | 3% | 18.1K | 0% | -0.2 points |
40.7%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.1 points.
27.3%
Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.
22.4%
Moved from 2nd to 3rd. 135K estimated branded searches, +0.07% vs prior month. Share -1.2 points.
4.
Hape6.7%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
KidKraft3%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Hape and its closest rivals
How has branded search demand for Hape changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hape worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Hape’s estimated Share of Search among play kitchen brands worldwide decreased from 7.6% to 6.7%.
- Across the 12 months ending September 2026, Hape’s estimated Share of Search among play kitchen brands worldwide peaked at 8.9% in April 2026 and was lowest at 6.3% in November 2025.
How did search popularity change for play kitchen brands worldwide in September 2026?
5 changes
In September 2026, Little Tikes overtook Melissa & Doug to rank 2nd among play kitchen brands worldwide, with 27.3% estimated Share of Search.
In September 2026, Fisher-Price lost estimated Share of Search among play kitchen brands worldwide, from 42.8% to 40.7%.
In September 2026, Melissa & Doug lost estimated Share of Search among play kitchen brands worldwide, from 23.5% to 22.4%.
Hape’s estimated Share of Search among play kitchen brands worldwide has lost ground for 3 months in a row, from 8.3% to 6.7% in September 2026.
KidKraft’s estimated Share of Search among play kitchen brands worldwide has lost ground for 3 months in a row, from 4.5% to 3% in September 2026.
Where does Hape compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dolls house brands | 3rd of 6 | 4.5% | Show ranking |
| Dollhouse brands | 4th of 6 | 6.5% | Show ranking |
| Play kitchen brands | 4th of 5 | 6.7% | Shown above |
| Art easel brands | 3rd of 4 | 9.5% | Show ranking |
| Bath toys brands | 3rd of 4 | 12% | Show ranking |
| Dollhouse furniture brands | 2nd of 4 | 19.1% | Show ranking |
How is Hape measured?
Brandwave collects information about searches that people make online using Hape’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hape
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Is Hape your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.