Hape vs Mabef:Which is more popular?
In September 2026, Hape had more branded searches than Mabef among art easel brands worldwide. Hape had about 40,500 branded searches, while Mabef had 2,180. Hape made up 9% of all art easel brand searches we track, and Mabef accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about art easel brands, Mabef appeared in three of the five answers and Hape in none.
Who do people search for more?
Hape, about 19 searches for every 1 for Mabef
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Top art easel brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mabef was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hape did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Blick Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mabef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jack Richeson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MEEDEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KidKraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about art easel brands
5 answers
Asked ChatGPT
“Which art easel brand should I buy?”
Asked ChatGPT
“What are the best art easel brands?”
Asked ChatGPT
“What's the best art easel brand for studio painting?”
Searched Google, AI Overview
“adjustable easel”
Searched Google, AI Overview
“tabletop easel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hape or Mabef more popular in search?
This chart shows how often people search Google for Hape and Mabef by name. Each line represents a brand's share of searches for all eight art easel brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hape, Mabef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crayola | Little Tikes | Hape | MEEDEN | KidKraft | Mabef | Blick Studio | Jack Richeson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 31% | 11.4% | 4.1% | 6.2% | 0.5% | 0.34% | 0.29% |
| Nov 2025 | 40.7% | 33.4% | 12.3% | 4.3% | 8.2% | 0.53% | 0.32% | 0.24% |
| Dec 2025 | 40.9% | 33.6% | 12.3% | 3.9% | 8.2% | 0.47% | 0.36% | 0.26% |
| Jan 2026 | 44.6% | 29.7% | 13.4% | 5% | 6% | 0.59% | 0.4% | 0.38% |
| Feb 2026 | 46.7% | 31.1% | 11.5% | 4.2% | 5.1% | 0.62% | 0.42% | 0.34% |
| Mar 2026 | 45.5% | 30.6% | 11.2% | 4% | 7.5% | 0.49% | 0.3% | 0.38% |
| Apr 2026 | 45.3% | 30.4% | 11.1% | 4.7% | 7.5% | 0.49% | 0.27% | 0.27% |
| May 2026 | 43.2% | 35.5% | 10.6% | 3.8% | 5.8% | 0.49% | 0.28% | 0.27% |
| Jun 2026 | 47.4% | 31.8% | 9.5% | 4.9% | 5.2% | 0.51% | 0.28% | 0.28% |
| Jul 2026 | 47.8% | 32.1% | 9.6% | 4.2% | 5.3% | 0.52% | 0.25% | 0.29% |
| Aug 2026 | 51.1% | 28% | 8.4% | 7.6% | 3.8% | 0.52% | 0.31% | 0.26% |
| Sep 2026 | 44.6% | 36.6% | 9% | 4.7% | 4% | 0.48% | 0.33% | 0.27% |
How has the Hape and Mabef comparison changed over the last 12 months?
3 findings
- Hape was ahead of Mabef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hape’s share of searches among art easel brands worldwide moved from 11.4% to 9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Mabef’s share of searches among art easel brands worldwide moved from 0.5% to 0.48%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for art easel brands worldwide in September 2026?
1 change
In September 2026, Hape gained share of searches among art easel brands worldwide, from 8.4% to 9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hape’s and Mabef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among art easel brands
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